Excellent interview of Bob Bly by Ed Gandia.
B2B Marketing is mentioned in this interview. Check out this link.
Cannot believe how incompetent so many of the services are
today.
Software can’t do white papers or thoughtful content. E-lance writers only write information. Content is advise, analysis, knowledge,
strategy, or wisdom. Software can’t do
this. Bob Bly was David Koch’s
advertising manager. Wow!!!!
Things that can be commoditized will be commoditized. How can a solid copy writer get to the $300k
level or the 500k level? B2B and B2C
copy and get royalties. Consumer copy. Flat B copy writer. Work 60 hours/week. Work for better paying clients. Have to be good. Marketing!!!
Not making that money, you’re not working enough. Most copy writers do is marketing. That’s a mistake?!?!?!
Figure out exact amount of marketing so that your lead pipeline
has twice the leads. You market to have
a choice. If you take every client, you
have no leverage. Well, that’s a high
price, I’d rather pay this . . . .
Sorry, no, this is my price.
You need to hire someone else.
Most successful copywriters are regularly turning people
away. Do enough marketing so that you
have choices over which client to choose.
Bob Bly YouTube channel, “Always Be Marketing.”
White papers, articles, newsletters.
Lead generation marketer will make more than a content marketer. Lead generation copywriters usually make
more than content marketers. Clients perceive lead generation copywriting as
requiring a higher degree of skill.
Business2Business book by Bob Bly.
B2B handbook by Bob Bly. You’ll
learn about B2B marketing.
It’s free.