Saturday, October 15, 2016
Be sure to buy and read Brian Clifton's book, Successful Analytics: Gain Business Insights by Managing Google Analytic. It's $9 on Kindle, $30 paperback.
Tuesday, April 14, 2015
Social Media Analytic Tools
ThinkWithGoogle. The Customer Journey to Online Purchases.
Tuesday, April 14, 2015
Social Media Analytic Tools
ThinkWithGoogle. The Customer Journey to Online Purchases.
Monday, March 9, 2015
1. Sprinklr.com
2. Hootsuite.
3. Google Analytics.
4. Salesforce.
5. SproutSocial.
High-level proficiency with Facebook, Instagram and Twitter
· Identify on-brand UGC [User-Generated Content] for share opportunities, most specifically on Instagram but including Twitter and Facebook
Clients:
1. J. Walter Thompson.
2. Wieden + Kennedy.
3. Ogilvy & Mather.
4. Deutsch LA.
5. 72andSunny.
6. BBDO.
7. Electronic Arts EA Games.
8. Ubisoft.
9. Nike.
10. Wal-Mart.
11. Clemenger Group.
12. Leo Burnett Worldwide.
13. Young & Rubicam.
14. Saatchi & Saatchi.
15. and many more.
Google Analytics Tips Corey . . . .
72andSunny made a 2015 Carl's Jr.'s Super Bowl ad.
AdWeek has the skinny.
Google AdWords Tips
4. Inside AdWords blog. What can I
learn here?
5. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes, Perry Marshall, 2012. Stub Group turns PPC into Clients.
6. Google AdWords Cheat Sheet.
5. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes, Perry Marshall, 2012. Stub Group turns PPC into Clients.
6. Google AdWords Cheat Sheet.
Pay-per-click advertising.
Cost-saving
Intense tracking capabilities.
Visible. Broader range.
CPM, Cost per Impression.
CPC, Cost per Click.
CPA, Cost per Acquisition
Hard to
Find Ads.
Wednesday, March 9, 2016
1. Adsense YouTube Channel.
2. Make $3,000 a month on AdSense.
Thursday, January 7, 2016
Mat Bennett says that you can earn $3,000 a month through AdSense. I have yet to see that. But let's see what he has to offer.
Wednesday, February 18, 2015
1. Adsense from Lynda.com.
2. Before you sign up for Adsense.
1. RPM, Revenue per thousand impressions.
2. CPM, Cost per thousand impressions paid by advertisers.
3. CTR, Click Thru Rate is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
4. What drives AdSense revenue?
5. How to boost your RPM.
6. How to improve your CTR, ad targeting, and coverage.
7. Cost for the Number of impressions.
8. CPM.
9. Clicks.
10. CPC.
Advertisers set the CPM or CPC price they want to bid for your ad space.
THREE LEVERS I CAN PULL TO WIN AD VALUE:
1. CPM and CPC: Winning valuable ads.
a. formats.
b. blocking options.
c. sizes, all to make your site more attractive to advertisers.
ABF, Above the Fold.
2. Clicks & CTR: Promoting ad engagement.
a. ad locations.
b. ad styles to keep your users engaged.
3. Impressions: showing more ads.
a. adjusting ad coverage and fixing common technical issues will lead to more impressions and more revenue.
AdSense
Wednesday, March 9, 2016
1. Adsense YouTube Channel.
2. Make $3,000 a month on AdSense.
Thursday, January 7, 2016
Mat Bennett says that you can earn $3,000 a month through AdSense. I have yet to see that. But let's see what he has to offer.
1. Adsense from Lynda.com.
2. Before you sign up for Adsense.
1. RPM, Revenue per thousand impressions.
2. CPM, Cost per thousand impressions paid by advertisers.
3. CTR, Click Thru Rate is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
4. What drives AdSense revenue?
5. How to boost your RPM.
6. How to improve your CTR, ad targeting, and coverage.
7. Cost for the Number of impressions.
8. CPM.
9. Clicks.
10. CPC.
Advertisers set the CPM or CPC price they want to bid for your ad space.
THREE LEVERS I CAN PULL TO WIN AD VALUE:
1. CPM and CPC: Winning valuable ads.
a. formats.
b. blocking options.
c. sizes, all to make your site more attractive to advertisers.
ABF, Above the Fold.
2. Clicks & CTR: Promoting ad engagement.
a. ad locations.
b. ad styles to keep your users engaged.
3. Impressions: showing more ads.
a. adjusting ad coverage and fixing common technical issues will lead to more impressions and more revenue.
Monday, December 22, 2014
CLEVER DOES NOT SELL
This
is a good example of how being clever sells absolutely nothing. It just doesn't
work.
This
advertisement has had over 6 million hits. What a fantastic achievement! There
is only one problem. There is no evidence that this ad has sold any gasoline.
I
have a theory about being in the gasoline business. The goal is to sell
gasoline. I realize that there are ego-driven executives associated with large
companies that sell products, and these people want to be associated with
clever things. So, when they talk to their friends about where they work, their
friends will say: "I saw your ad. I really liked it."
It doesn't matter whether or not the friend liked the ad. What mattered, matters, and will continue to matter, is this: Did he buy the product? Did he spend his hard-earned money to become an owner of the product?
This ad is a classic example of a phenomenon that has been widely understood by advertising agencies for about 80 years. If you own an advertising agency, or if you sell commissioned advertising to the general public, your goal, above all other goals, is to persuade a senior member or committee in a large corporation to spend money on your company's ad campaign.
To
do this, one of the most important things you can do is this: do not suggest to
the senior decision-maker in charge of making this decision that there ought to
be some kind of response device associated with a particular ad, and with every
part of the campaign. There is an obvious reason for this: the decision-maker
may figure out that the ad campaign is not selling enough product to justify
the expense of the campaign.
You would think that corporations would be very sophisticated. You would think that senior executives would have very tight budgets and very rigorous standards, called metrics, for evaluating the success of every ad, as well as every campaign. But advertising agencies do not like metrics. In-house advertising departments do not like metrics. Metrics reveal, rather rapidly, whether the money is being well spent on the campaign. So, advertising directors persuade senior decision-makers that clever ads are good for the company's image.
Image
advertising keeps ad agencies in high cotton.
You
might think that I'm exaggerating. You have seen a YouTube advertisement that
is an excellent example of image advertising. It has no action step associated
with it. Over 6 million people have seen this video, but my guess is that there
are no metrics within the Shell corporation that will let senior
decision-makers trace gasoline purchases back to this video. So, the question I
ask is this: Why did somebody hire this fellow to produce a clever ad about
research on worms?
Why
is Shell producing an ad with this message? "You can use coffee grounds to
new develop energy sources." First, the claim is preposterous. That the ad
suggests that this will in any way solve the global warming problem makes about
as much sense as the arguments behind global warming. Second, here is an energy
company, yet its ad is suggesting that someday, because a guy did research on
worms, cars will run on coffee grounds.
Over
45 years ago, I happened to watch a segment of Johnny Carson's Tonight Show. He
had invited David Ogilvy to appear on the show. Ogilvy was one of the great
advertising gurus of the 20th century. Carson showed him a series of TV
advertisements. I remember that he left the studio microphone on, and the
audience would laugh at funny aspects of the ads. One by one, Ogilvy evaluated
the ads. Without exception, he said that every one of them was a waste of
money. Carson, being a comedian, could not understand this. Ogilvy kept going
over the details. The ads never asked the viewers to buy something. That was my
first introduction to professional advertising. I did not understand it at the
time, but when I went into direct-response copywriting, I never forgot it.
Clever
doesn't sell.
[Note:
if this is a parody ad, as some have suggested, then my point is the same:
there has to be an action step. An ad has to sell something. If the ad is to
recruit scientists, there is still no action step. Shell does not need
scientists in general. It needs engineers with a specialty in oil or energy.]
Traffic
Friday, December 26, 2014
You need to driver traffic to your site. How is that done? It requires a multi-pronged approach. This is one article that presents 8 different methods is a good start. See Item #8 on link building.
Build good links. Link building is incredibly important for websites. This is the process of creating links that point to your page from other pages. This will happen naturally as you create quality content, but there are some things you can do to help build links yourself:
Link back on related blogs and forums. Find communities that relate to your niche and create a user profile there. Enter in your site information in your profile and make quality posts. This will draw people to your site through your profile links.
Contact companies that relate to your niche. Getting a company to link to your site for a how-to article, or a blog post related to their product, can significantly increase your traffic. Try to build some links with companies in your niche.
See this guide for more details on building back links.
Here are some other ways to build traffic.
Affiliate Marketing
Aka, Performance Marketing.
. . . accounts for 8 to 10% of UK's online marketing span and 0.8% of country's GDP. That's nearly as much as agriculture.Affiliate marketing owes its birth and first developments to William J Tobin. In 1994, he founded PC Flowers and Gifts. The first company to offer an affiliate marketing program. Later on, in July of 1996, Amazon continued this pattern with its Associates Program.
And these are
the party that has the product or service and the party that knows how
to sell it. The former is the merchant, sometimes
also called advertiser, while the latter is the affiliate, sometimes also
called publisher.
Affiliate
marketing is the art of doing a merchant's marketing better than they
can, and profiting from it. Many successful affiliates, also
frequently called super affiliates, in the U.S., are
truly better experts at what they do than
most of the merchants that they promote.Consequently, they can market an
online merchant's product or service in such a way that the
merchant's receive incremental business while they
themselves make a good living off the affiliate payouts that they
receive in return.
WHAT IS AN AFFILIATE?
An independent marketer who may choose to promote a business and be paid based on performance.
HOW MUCH DO AFFILIATES MAKE?
Darren Rowse, ProBlogger. Ultimate Guide for making money with Amazon.40% of affiliates said that they make less than $5,000 a year.
12% said they make between $5,000 and $9,999 a year.
13% said they make between $10,000 and $24,999 a year.
9% said they make between $50,000 and $99,999 a year.
HOW TO FORECAST EARNINGS?
As well as how exactly you
are going to market merchants on your website. There is a number of variables to
consider prior to starting out as an affiliate. These would be the metrics that will
tell you how well your website may do with
affiliate marketing. Consider the following five. First of all, the click-through rate. It will be dependent on how targeted
your traffic is, and the type of linking you'll be
using. Banners, text links, product links,
reviews. Secondly, the conversion rate, or the
percentage of affiliate traffic referred to the merchant website that
converts to the desired action.
WHAT ABOUT PASSIVE INCOME?
LINGO
1. EPC, Earnings Per Click.
2. AOV, Average Order Value. Sales revenue divided by the number of sales.
3. CTR, Click-thru Rate. Number of clicks divided by the number of impressions.
4. Conversion Rate: the number of sales divided by the number of clicks.
5. Impressions. Number of times a banner ad is viewed.
6. Clicks. Number of times consumers click through a banner ad.
GOAL #1 TO INTERNET MARKETING: LISTBUILDING
With hindsight from which new to online marketing beginners may benefit, I'd first learn to and set up a simple website where I'd offer something useful (weekly tips on related-to-your-chosen-niche topic) and have an opt-in box for collecting names and email addresses.
I'd spend what money I had from my business budget to drive traffic to that site and create my database of subscribers to whom I could then promote my products or those of other marketers whose products I'd used and could recommend.
I'd spend any money earned on commissions (however modest) to generate more traffic to my site and so build up my list, month-by-month until my commissions earnings were in four or more figures per month. Then and only then would I choose to spend money buying products on advanced techniques or subscribing to a mentor's membership program.
REQUIRED RESOURCES:
1. Free Mailing.
2. ListBuilding.
2. Autoresponder.
3. Clickbank?
4. Jim Cockrum for legitimate list building.
Resources needed initially would be:
Cheap or free mailing or autoresponder service provider
Basic Hostgator hosting account
A PLR (Private Label Rights) ebook or video to give away in return for opt-in
Facebook/eBay advertising budget (say $100/m)
Learn from YouTube video tutorials and free info on the web.
Application and implementation of lessons learned.
I'd spend what money I had from my business budget to drive traffic to that site and create my database of subscribers to whom I could then promote my products or those of other marketers whose products I'd used and could recommend.
I'd spend any money earned on commissions (however modest) to generate more traffic to my site and so build up my list, month-by-month until my commissions earnings were in four or more figures per month. Then and only then would I choose to spend money buying products on advanced techniques or subscribing to a mentor's membership program.
REQUIRED RESOURCES:
1. Free Mailing.
2. ListBuilding.
2. Autoresponder.
3. Clickbank?
4. Jim Cockrum for legitimate list building.
Resources needed initially would be:
Cheap or free mailing or autoresponder service provider
Basic Hostgator hosting account
A PLR (Private Label Rights) ebook or video to give away in return for opt-in
Facebook/eBay advertising budget (say $100/m)
Learn from YouTube video tutorials and free info on the web.
Application and implementation of lessons learned.
REPLY
For $7 you can take Jim Cockrum's excellent list-building course for starters. As they say, "the money's in the list" and when you scratch the surface of a lot of the so-called gurus, you discover that their only real secret is that they've accumulated huge lists (which, in turn, they use to set up partnerships with other gurus to sell other products ad infinitum).
Jim's course shows how to use legitimate processes to build up a solid list of people who are interested in whatever you're selling.
Jim's course shows how to use legitimate processes to build up a solid list of people who are interested in whatever you're selling.
IMreportcard.com is a site that purports to vouch for the different Internet Marketers or Internet Marketing vendors.
Aweber.com email marketing. Use it.
User Testing?
1. UserTesting.com.
2. Elance.
3. Odesk.
4. Team Viewer.
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