Digital Marketing Certificate.  Expires March 5, 2017.  

Jobs I'd like to have:

1.  HVAC Technician.  Set dates for completion of these.
2.  CDL Truck Driver.  Find out what schools offer the cheapest licensing program, how much, and how drivers get paid.
3.  Automotive Technician.  
4.  Sales of kitchen home appliance and kitchen renovation. 

BenSettle.com. 

There is Ben Settle's Podcast Factory.  I'll definitely be giving this a listen.

This is a must-listen.  Be sure to check out the show notes for some excellent resources.  Tom Woods delivers. 

A site that Ben Settle recommends.  Drudge Report?  I was right. DrudgeReport.com.  "The one contrarian site to rule them all." Exact same design it's had since 1997.  Looks like it was designed on the old Netscape Editor.  He uses Sea Monkey.  It flies in the face of what everyone thinks a new site should be.  Leaders say that Drudge does shape the narrative.  Headlining, "China Takes Bite Out of Apple.  Sales Down."  That's headlining!

His podcasting program is $47.  That may be incredible.

Have 4 to 8 shows ready to go.  These are in your vault.  Use one of these as a give-away.  Go here, opt-in, and I will give you a show for free.  They begin receiving emails from you.  

when your show launches on ITunes, you're going to have people already subscribed and have listened to your show.  You want them to rate your show.  

Excellent interview of Bob Bly by Ed Gandia.

B2B Marketing is mentioned in this interview.  Check out this link.

Cannot believe how incompetent so many of the services are today.

Software can’t do white papers or thoughtful content.  E-lance writers only write information.  Content is advise, analysis, knowledge, strategy, or wisdom.  Software can’t do this.  Bob Bly was David Koch’s advertising manager.  Wow!!!!

Things that can be commoditized will be commoditized.  How can a solid copy writer get to the $300k level or the 500k level?  B2B and B2C copy and get royalties.  Consumer copy.  Flat B copy writer.  Work 60 hours/week.  Work for better paying clients.  Have to be good.  Marketing!!!  Not making that money, you’re not working enough.  Most copy writers do is marketing.  That’s a mistake?!?!?!

Figure out exact amount of marketing so that your lead pipeline has twice the leads.  You market to have a choice.  If you take every client, you have no leverage.  Well, that’s a high price, I’d rather pay this . . . .

Sorry, no, this is my price.  You need to hire someone else. 

Most successful copywriters are regularly turning people away.  Do enough marketing so that you have choices over which client to choose. 

Bob Bly YouTube channel, “Always Be Marketing.”

White papers, articles, newsletters.  Lead generation marketer will make more than a content marketer. Lead generation copywriters usually make more than content marketers. Clients perceive lead generation copywriting as requiring a higher degree of skill.

Business2Business book by Bob Bly. 

B2B handbook by Bob Bly.  You’ll learn about B2B marketing. 

It’s free.

8 hours of work a day is a full-time job. 

But most people work more, a lot more.  Let's say 12 hours.  

8 x 5 days a week = 40 hours.  

12 x 5 days a week = 60 hours.  

12 x 7 days a week = 84 hours.  

So if someone needs to complete a project in 100 hours, it would take at least 2 weeks.  

How many working hours can one accomplish in a month?  12 x 30 = 360 hours.  

Improving SEO

with Google Places for Business



There are other ways.  Check back for updates.

Ads keep showing up that cry out for SEO and now SERP.  O, Acronym!  SERP stands for Search English Response Page.  O, Brother!  

Please reply with a brief proposal for SEO / SERP and any additional marketing ideas.

Here is the entire Craigslist ad:

I'm a small healthcare business in downtown Denver, and I'd like to start comprehensive marketing.

I've had trouble finding a marketing company that understands the needs of a small business - including its budget.

I'm looking for someone who has the resources to improve my website design and also SEO / SERP.

If you've got graphic design skills or other marketing skills (ideas, connections, etc.) - then let's talk about those as well.

Please reply with a brief proposal for SEO / SERP and any additional marketing ideas.

But given what Bill Myers sent me, these links here would at least direct someone toward more specific results.  SEO is not to be taken lightly.  I initially thought that all that was required was ad placement on a site, including an extra Google tool or two.  Not so. Not by a long shot.   

First, here is what SERP means,

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.

1.  Twelve steps to highest search engine placement.
2.  Checklist: Five quick steps to maximize your marketing results on a shoestring budget.
3.  10 Things Every Website Needs.
4.  12 Mistakes That Can Kill Your Search Engine Rankings.

Solve These: Computer Problems.

1.  "Need Malware Fixed on Site." 

The ad was headlined, "Need Malware Fixed on Site."  My site was hacked and needs fixing. I need someone located in Denver (preferably South). I want to sit at a Starbucks and get it fixed.I am paying $100 to fix it and am guessing that it won't take more than 2 hours (?) but you would know better than me. Either way, that is what I am paying.

The site has affected a few other sites that have all been shut down. Once the affected files are removed, they will all be fine.

Do not contact if you are not in Denver and cannot sit down at a Starbucks. So, how does one fix such a problem

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2.  Make $200 a Sale Selling Awesome Websites That Help Clients Sell

We have a great new website design that will help our clients sell more.Website includes; .com, hosting (1yr), awesome design, booking capability, Instagram feed, mobile phone friendly and optimized for Google search.The websites cost $499, and you get $200 for each website sold.

Will give you some warm leads, and I will show you how to find qualified leads easily.You must also be willing to be creative and find leads.This can be done over the phone, text, email or in person.If you have a tablet or iPad it's a great presentation in person.I also have other marketing services to offer for upselling later on.

Let's start making money today!
Call Ron at 714.386.9127

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 Sunday, October 16, 2016

3.  Valet Parking Co needs new web site designed/small budget, West Hollywood.  $500 maximum budget.  Contact information is here:  vr6rm-583089461@gigs.craigslist.org

We're a small valet parking that has had the same web site design for 8 years. We are looking to use 90% of the same copy, but use a different format making the web site look more up to date.

We have a small budget and was hoping to find someone willing to take on the job.

The design we're looking to upgrade to is similar to this site: http://biemspray.com/.

Go Daddy currently hosts our site. There are 5 pages to our site. Please provide references of web sites you have designed.

Thank you in advance for your consideration.

That at least gives you an idea what people are looking for.

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4.  I am looking for someone to help me upgrade my website that i currently have with GoDaddy , I own a small Limousine Company and have an Existing running Website, i do feel i can upgrade the website with someone with Experience , I am not looking for a company to run the website for me all i need is to upgrade my existing website . My current Website is Socalprivatetransport.com i made it myself with pretty much no web design knowledge , please send me your contact info if you are interested in making some cash also it would be great if you send me a website that you have develop of have worked on thanks any questions feel free to text me thanks !!!  Call JR at 310-867-5413.

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 Tuesday, October 18, 2016

5.  Website Development Company Looking for Sales Associates (denver) 

We are a highly experienced, and technologically progressive web design company in the Denver area. 

We are seeking strong business partners to help with the marketing and sale of our products. We possess a very solid work portfolio, and client list, to aid deal generation from inception to closure. We are in addition the sole US based partners in a content management system (CMS), that in our opinion strongly out-performs all the CMS solutions we've investigated (dozens). In other words we show a highly credible hand.

Job Responsibilities* Professionally sell Website design, graphic design, web and app development,SEO, E-commerce...services our company offers* Help us expand our client roster*Identify new areas of opportunity for our systems to be utilized*Grow our referral network*Grow your opportunities for significant income generation going forward, while maintaining your autonomy.  

I am dumbfounded by some of the offers on Craigslist here in Denver or anywhere for that matter.  "In other words, we show a highly credible hand."  That's it?  That's their selling point?  That's their Unique Sales Position?  Give me a break.  And they're offering a 30% flat commission?  It should be "flat 30% commission," for it is that--flat.  I love it.  30% of what?  Of what they hope to earn?  And what they hope to earn is based on your hard work?

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6.  Want to run and manage an eCommerce site? 

I have 3 companies that are looking to move into ecommerce. We have sites built, but our web person just moved and is no longer with us. We are looking for someone to run, manage, blog, social media, etc.....whatever it takes to generate sales.

Your compensation is 20% of all sales from the website (including ebay/amazon/shopify/ whatever medium you use). If you are a master, you can make thousands a month. It will take time to build it up to that point, I believe.Need ecommerce expert for commission position.

Here are the sites.

www.instatricity.com.

www.insta-bliss.com

www.mmjkarma.com.

www.karmastore.co

This gem offers 20% commission.  What has happened to the economy?  It is in the tank.  And these are the good offers I am finding on Craigslist.  Unbelievable.  How is anybody making it anywhere?  

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7.  Shopify Web Updates Needed - Beauty Company (Denver)

Battington Lashes, a beauty start-up based in Denver, is looking for someone with experience in making Shopify Website Updates (videos, graphics, etc.). You will need to email examples of work, references, as well as price estimate per hour of work. 

Please visit Battingtonlashes.com to get a feel for the work we will be looking for.

Here is another example.  Their rate?  "Compensation TBD based on your quote provided."  I guess it is true that everything nowadays is negotiable up front, after you sign on, and after you leave.  It's all negotiable.

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8.  Here is another:  "IT Person Wanted"

Own a piece of the rewards for your hard work.  

We have an exciting position for an IT person to create and manage a website for a mid-sized company and become a partner in the success of the company.

This website will be created and managed by you!!!

This would not take a lot of time for someone who has expertise in this line of work, but could have a huge payoff.

If interested, please reply with a resume with experience and we will call you back with the details.  

So there it is--such a little promise to pay.  For compensation, it reads "Depending on Experience."

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9.  Here is one out of Beverly Hills, calling for "SEO for my site."  

I want to offer 10% equity for you to give me insanely good SEO and a small marketing budget for something.... Details to follow after you sign an NDA. 

I prefer you to be crazy and/or ambitious.

Wow!  This one is even more vague than many and most of the others.  

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Wednesday, October 19, 2016

10.  This may be withing my reach.  And I am linking their email address for their post here.  Title for the position read "WordPress updates and maintenance."

Word Press help needed. We need some general maintenance, updating and corrections as well as a re-direct. You must be reliable, efficient and available. Must have good attention to detail, able to follow direction and check your own work. Must have references. Do not need creative help.
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Thursday, October 20, 2016
11.  Here is the ad I found this morning:

Short term position available helping me organize my contacts and sales leads using "Salesforce" software.

I did not know that Salesforce was used to organize contacts or lists.  Why not, don't they all do this?   What is Salesforce exactly? It is a CRM, a customer relationship management.  Okay, so that explains how it can be used to compile lists.  It sounds like Salesforce would be the very thing you'd need if you're organizing business contacts.  Wikipedia has this on Salesforce,

Salesforce also capitalizes on commercial applications of social networking through acquisition. As of early 2016, it is one of the most highly valued American cloud computing companies with a market capitalizationabove $55 billion,^[5] although the company has never turned a GAAP profit in any fiscal year since its inception in 1999.

This is quite a statement

Salesforce is the primary enterprise offering within the Salesforce1 Platform. It provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events. The Salesforce customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email alert, Google search, and access to customers' entitlement and contracts.

Looks like there is a suite of services or software within the Salesforce platform.  Just so that I know, Salesforce1 (pronounced as salesforce one) is salesforce's mobile application for Android and iOS.

Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud,^[13]Service Cloud,^[14] Data Cloud^[15] (including Jigsaw), Marketing Cloud, Community Cloud^[16] (including Chatter), Analytics Cloud,^[17]App Cloud, and IoT with over 100,000 customers.^[18]

IoT stands for the Internet of Things.  What it is, who uses it, for what, I have no clue.  Too much to know in the tech world.  
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This is a decent video.  There are exams one takes to demonstrate proficiency with Salesforce?  Wow.

There are individual Salesforce Editions.

1)  Salesforce Pro is the stand-alone edition.  It allows you track deals, opportunities, and products.  It's a starter version of Salesforce.  

2)  Enterprise is the most popular edition within Salesforce.  Workflow rules.  Robust security.  Built out something on your own or in the cloud. 

3)  Unlimited Edition--higher limits, multiple sandbox.  More tabs.  Additional data storage.  
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12.  Sunday, October 23, 2016
Here is another job.  It asks for knowledge of Duplicator.  Job description writes

We are looking for an experienced WordPress CMS user to complete our E-Commerce website. Must be able to use "Duplicator" and be living in the Denver area and have your own transportation.  Email us your credentials.

And here is their Craigslist contact email: 
 ngpk8-5813588880@gigs.craigslist.org 

What is next?
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13.  Sunday, October 23, 2016
Here's another that asks for knowledge of Squarespace, which looks like another web builder site.

Looking for a website to be built for a small business I own. We sell high end art, furniture and other things.
Have some pictures of items (100+) to get started. Looking for someone who can work with me to get this setup through squarespace.  Would like to pay hourly for this gig but am open to taking quotes on this too.

Here is the Craigslist contact email: 
 txhhh-5843188905@gigs.craigslist.org 

Next?
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14.  Monday, October 24, 2016  
SQL Server, 2016.  Business analytics and management platform.  

Next.
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15. Monday, October 24, 2016.
A South Denver-based corporate company is looking for a Front End Developer with UX skills to join their in-house creative team on a freelance to full-time basis. den10@jobalert.creativecircle.com.

Proficiencies:
Deliverables will be 50% Front End Development / 50% everything else from rich media banner ads, prototyping, and animation - everything from small to large projects.

- 5+ years of agency or in-house experience
- HTML, CSS & JavaScript
- Edge & Rich Banner Ad Experience.  Edge is an Adobe product.

Adobe Edge Animate, formerly known as simply Adobe Edge, is a web development tool developed by Adobe Systems that uses HTML5, Javascript, and CSS3 functionality. It is now a part of Adobe Edge suite, and is available as a free 30-day trial download from Adobe Creative Cloud.

This video is good.

Here is what you can do with Adobe Edge.


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16.  Monday, October 24, 2016
Looking for simple html templates, Graphic Design, also more complex asp.net sql server websites.

These guys are out of Los Angeles.  They're Craigslist contact number is spjjt-5843369677@gigs.craigslist.org.
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17.  Thursday, October 27, 2016
Break this job down.

LoDo IT is a full service IT outsourcing company located in the heart of Denver. We are looking for a Jr. Admin for 2 major clients in Arvada and Golden. Looking for around 25-30 hours a week to start but can easily turn into full time. 

For this position, looking for:
- Microsoft Windows 2008/2012 Server configuration and administration
- Microsoft Active Directory, Exchange, and Remote Desktop Services
- IP networking and sub-netting

An IP address is an address used in order to uniquely identify a device on an IP network. The address is made up of 32 binary bits, which can be divisible into a network portion and host portion with the help of a subnet mask. ... The value in each octet ranges from 0 to 255 decimal, or 00000000 - 11111111 binary.

- Windows desktop support
- Computer builds
- Dell Servers, Laptops and All-in-Ones
- Microsoft Office
- Mac OS X support
- Backup and Disaster Recovery Solutions
- Spyware/Anti-Virus software and remediation experience
- iOS & Android configuration and troubleshooting
- Great software and hardware troubleshooting skills with ability to quickly track down and fix problems
- Ability to provide telephone and remote support
- Current Microsoft and Apple certifications desired, but not a requirement

Microsoft Technology Associate (MTA)Microsoft

Certified Solutions Associate (MCSA)Microsoft

Certified Solutions Expert (MCSE)Microsoft Solutions

Developer (MCSD)Microsoft Specialist.Microsoft

Office Specialist (MOS)

- Superior writing and communication skills*
- Excellent customer service*