Transform Features Into Benefits

Copywriters spend a great deal of time researching your target market. Who are they? What are their problems, needs, goals? What’s stopping them getting there? How can your business knock down the hurdles, solve their problems and meet their needs? Which tone of voice speaks directly and personally to them?

In short, the magic word for copywriters is “you”. Which leads me on to the next reason why we’re expensive.

Clear benefits

Copywriters see benefits. Most businesses don’t.

To be honest, it’s perfectly understandable. You’re looking at your business from the inside. You’re an expert in your field, you know your stuff. Your website has probably highlighted the fantastic features of your business – great customer service, huge experience, big-name clients, the awards that you’ve won.

Do you know what? Your site visitor isn’t interested.

No one buys features, they buy benefits. Trained copywriters understand that there is one question in the minds of your customers.

“What’s in it for me?”

We answer that question. We transform features into benefits. By looking at your business from a potential customer’s point of view copywriters will make your product or service sound attractive, sexy and impossible to resist.