CREATE LINKEDIN COMPANY PAGE

SALES

1)  Know the benefits of your product.

2)  Know the history of clients that have purchased your product and why.

3)  Know who the competition is.

4)  Know what up-selling opportunities exist around your products.

STOP-MOTION PHOTOGRAPHY: MY FIRST LOVE



What is stop-motion photography?

This was the kind of magic I did when I was in Mr. Carr's English class. There was such a mixture of good and bad in that class. Can't expect much more from people I guess.

ONLINE MARKETING: STATS & FACTS

ADDING CONTENT TO YOUR SITE

Here are 8 types of content that can make your site interesting.

More tools for your business.

A successful ad needs an action step. The action step for a Google ad is simple: click the link. This takes the reader to a landing page. If you understand advertising, the landing page is filled with benefits and proof. It then asks for another action step of some kind.

    There is no description of the most recent position that he held, written in terms of this strategy: "I did this for the company, and here are the benefits that the company enjoyed as a direct result of my work."

This is why you should have a daily notebook, and there should be a section in that notebook describing successes. I can think of few better uses for Evernote. Every major success you have, with numerical/statistical proof, should be entered in Evernote, where it is easily retrievable in a matter of seconds. But this is not how people go about their documenting their lives. They do not understand that they will at some point go looking for a better job, if they have basic talent. But they do not prove their basic talent to a prospective employer. They do not have the numerical proof, and they do not have the benefits spelled out.

 

INCREASE PRODUCTIVITY
by Mike Palmer
Here’s what to do …

Secret #1: Turn off your email.
If you’re checking email first thing in the morning – and again a dozen times throughout the day – you’re wasting an enormous amount of time. I recommend you take a quick peek in the morning, just to make sure there’s nothing that needs urgent attention (spend five minutes or less). Then, turn it off till lunch … then turn it off again till an hour or so before you leave the office. Email is the biggest distraction and time-waster in the world. None of us needs to be checking email more than 2-3 times a day.

Surfing the internet is almost as bad. Besides the normal research you do, I strongly recommend limiting yourself to 30-60 minutes each day to get your internet fix … reading the news … checking the markets, etc.

Secret #2: Write first thing in the morning without distraction.
I used to think I wasn’t a morning person. Now, I know that mornings are by far the best time to write and think. I believe everyone would be more efficient if they learned to work first thing in the morning, before hundreds of distractions appear in your day.

I promise that if you can turn yourself into a “morning person” and can drag yourself out of bed at the crack of dawn, you will make more money. Those first 2-3 hours are golden. Your mind is clear. It’s quiet. Even if the rest of the day is a complete waste, you’ve still gotten something significant done. (This doesn’t mean you have to work more hours … it’s just a matter of shifting your schedule around. Work first, then do other things in the afternoon.)

I never schedule a meeting or appointment until the afternoon. Mornings should be your time to write and think and edit. Afternoons are for reading, research, meetings, running errands, working out, doctors’ appointments, making phone calls, etc.

(By the way, I learned last week that Gary Bencivenga—one of the best copywriters of the past 20 years—still does this. He calls it his “Power Hour” and writes for one hour every day of the week … even weekends and holidays.)

Secret #3: Use the Gene Schwartz 33-minute trick.
I thought this idea was ridiculous when I first heard it, but I’ve been using it for about three years, and I’ve found that it’s by far the best way for me to get a lot of writing done, very quickly.

If you don’t know about Gene’s trick, here’s how it works …

Set a timer for 33 minutes. (There’s nothing magical about the number 33 … sometimes I do 40 … but never more than that.) Start the timer. During that 33-minute period, you can do nothing but write or edit the copy you’re working on. You can’t check email. You can’t answer the phone. You can’t look something up on the internet.

That’s the only rule—you can’t get up from your chair … the only thing you can do is write or edit what you’re working on.

Sometimes you’ll sit there for a few minutes and not know what to do. But since you’ve got to be there for the next 33 minutes, eventually you’ll start tinkering with your writing … and before you know it, your timer will beep, and 33 minutes will have passed.

At this point, stop what you’re doing, even if you’re in the middle of a sentence. Take at least a five-minute break. Then, do it again.

(The one thing to remember about this technique is that it only makes sense for writing and editing your work, not research, which doesn’t require nearly as much brainpower or concentration.)

If you can do six of these 33-minute sessions a day (that’s just three hours), you will produce an incredible amount of copy. It’s an extremely efficient way to get your writing in. Very few copywriters get in three hours of completely undistracted writing per day.

There you have it: Three ways to be more efficient, work fewer hours, and make more money. I didn’t invent any of these techniques, but I’ve been using them for years, and I can tell you they will change your life if you’ll give them a try.