Position: Web Designer (Marketo, marketing automation software)
Location: Orange County (Central)
Status: Freelance
Estimated Duration: Ongoing
Starts: Within the Week
Rate: Up to $27.50/hr Depending on experience.  
Companies choose Marketo to provide solutions in the following areas:  

Lead Management
Email Marketing
Consumer Marketing
Customer Base Marketing
Mobile Marketing



Job Description:
Web Designer

Our client, a mortgage company is looking for a Web Designer to build landing pages.

The Web Designer will be designing and coding landing pages. Also will be deploying the campaigns through Marketo.

Web Designer Requirements:
>  MUST know Marketo.  Here are some Marketo tutorials.
>  Adobe Creative Suite
>  HTML and CSS 



Project can be done onsite and offsite. 


Must have own MAC laptop

Practice with StackOverFlow . . . daily.

START a BUSINESS in 2016

See the link here.  For more business ideas, see this list.  I can tell that me just posting this sentence, link, and idea that I am not serious about starting a business.  I don't have the energy.  Not any more.  People have beat the shit out of me.  Literally.  And then those that have not, are dismissive, rude, losers.  

The question arose, "What are some good businesses to start in 2016?"  (Aren't we a little late for that?  I am being cynical.)  Looks like the guy who created this post was James Comptom.  I don't know who he is.  In his About page, he writes that he's a father of three and he loves travel and freedom.  Okay.  And that is new or helpful how?  His Landing Page has a video where he talks about how to sell drone services with energy companies who will pay lots of money to have their energy plant structures inspected via a drone.  I don't know.  Didn't finish watching all of it.  Maybe.  But he lays out no plan, just an idea.  

Then he offers food delivery service as a business to start.  Why?  He says you can "net" over a $20,000.  Do these guys just make these figures up?  Where does he get this number?  Then he qualifies it, "In the right market" without identifying the right market.  I am beginning to sound like John Spangler from my real estate days.  He does say that he's "personally setup some companies like this and here’s how it all works step-by-step. I’ll do my best to take all the confusion out and answer all questions" offering up his landing page at James-Compton.  

What about proof?  We all need proof, right?  Well here he is offering up his Quora post.  That post was titled "What is the best business to start with the lowest overhead?"  I copied the contents of his post and reprinted them below.  I don't know whether he still subscribes to the points he committed to digits.  He even provides steps.  Here it is:

To be clear, what I’m talking about is a website, that essentially connects all the restaurants in your city, which also dispatches orders to drivers via their mobile phones. Sound too good to be true? You can easily set this up for under $500.

So, wait, create a single website from which residents can order from all restaurants?  That just does not make sense.  At all.  But here is his plan:

Step 1 - Website + Restaurant Menus. You’ll want to drive around to all the restaurants who you want to work with and grab their menus. Next you’ll input these menus into your website. There are several companies offering a turn-key SAAS solution [software as a service] for this starting at $99.00. This includes website and phone apps for both owner and delivery drivers. Next you google the name of the restaurant and locate their logo. Then you’ll upload that logo to the menu.

Step 2 - Delivery company name + domain. You’ll want to find a cool name for your delivery company. For example, if I’m in Chicago, I could name the delivery service “Windy City Delivery”. Next, you’ll search GoDaddy or some other domain service to check name availability. Doing so you’ll see http://windycitydelivery.com is available. So it’s a $2.99 charge and you’ve got (1) your company name, and (2) company domain name.

Step 3 - Your delivery logo. You’ll obviously want a business logo for your delivery company. Get one of these from Fiverr or 99designs.

Step 4 - Form a legal business organization. Simply go to your state website and fill out the required paperwork (LLC, INC, etc). Some states charge as little a $70 for this others charge a couple hundred.

Step 5 - Business pitch for the restaurant. Essentially, you’re going to be bringing them extra customers the restaurant wouldn’t ordinarily have. So you’ll have to agree with splitting a certain percentage of the orders with the restaurant. Sometimes it’s 15%. It all just depends on your negotiating skills.

Step 6 - **Big Bonus Tip** - On your website, you’ll create what’s called a “General Store”. For example, if my delivery service is called “Windy City Delivery” (for Chicago), I’d create a place on the website called “Windy City Delivery”. And this store would provide all kinds of different goods such as Red Bull, toilet paper, Cokes, Water, diapers, gum, etc. You get the drift. This serves to act as a type of Walmart, or Amazon delivery. The more services and goods you offer the better :-)

Step 7 - Marketing. Market your new company like crazy across all social media sites. Visit places like school, hospitals, any big company that employs a lot of people and hand them your business cards telling them about the service you provide.  

Step 8 - Sit back and watch your delivery biz grow.  Note on Markets - the $20,000 net per week figure comes from a population of about 220,000.

Starting something like this offers a lot of benefits, namely: speed of creating and opening it, making big net revenue in a short amount of time < 6 months, and a hook (general store) that keeps people coming back for more (returning customers).

Above all of this, a delivery company offers the ability for the owner to make income all while not really doing much of anything save for making sure the website is up and running and the drivers are doing their job correctly.

Let me know if you have any questions!

Contact me on Facebook Contact me on Twitter

from Dice

IT Certifications: Market Value Gainers

Collectively, the 77 information and cybersecurity certifications tracked by Foote Partners have outperformed all other categories, rising 4.4 percent in value between January 1 and June 30.

“Security has moved from a compliance expenditure to a discretionary expenditure,” Foote explained. “Companies are willing to invest more as the threats intensify and expand, and that’s driving up the value of certifications. If you look across the category, penetration testing was the biggest winner.”

The premium pay that employers are willing to shell out for the following three security certs rose 40 to 50 percent:

     1) GIAC Enterprise Defender (GCED)

     2) GIAC Certified Firewall Analyst (GCFW)

     3) EC-Council Certified Security Analyst (ECSA)

[GIAC stands for Global Information Assurance Certification. GIAC was founded in 1999 to validate the real-world skills of IT security professionals. GIAC's purpose is to provide assurance that a certified individual has practical knowledge and skills in key areas of computer security.]  Here is one reason why security technology has become so important.

 

The next four certs—encompassing a broader range of categories—increased in value by 25 to 33 percent:

• Linux Professional Institute certification (LPIC-Level 3)
• EC-Council Computer Hacking Forensic Investigator (CHFI)
• CompTIA Server+
• Microsoft Certified Professional Developer (all)

Long-Term Winners

While these certs may not have experienced some of the largest increases in value over the last six months, they registered noteworthy gains of between 18 to 26 percent; Foote believes they will continue to increase in value going forward:

• PMI Program Management Professional (PgMP)
• Certified Cyber Forensics Professional (CCFP)
• Certified Forensic Computer Examiner (CFCE)
• GIAC Secure Software Programmer-Java (GSSP-JAVA)
• Six Sigma Master Black Belt and Black Belt

IT Certifications: Market Value Decliners

Foote attributed the drop in market value for the two certs from Juniper Networks to the maturity of the programs, allowing the supply of certified talent to catch up with demand. The surprising decline in an associate level PM certification is due to the growth of more challenging roles that call for far more experience. The decreases for these five certs ranged from 25 to 37.5 percent:

• Juniper Networks Certified Specialist Security (JNCIS)
• Juniper Networks Certified Internet Professional (JNCIP)
• Certified Associate in Project Management (CAPM)
• CompTIA Network+
• Cisco Certified Design Expert (CCDE)

Non-Certified Skills: Market Value Gainers

The following skills experienced an increase in market value ranging from 28.6 to 50 percent over the first six months of the year:

• SAP MII (Manufacturing Integration and Intelligence)
• SAP FI (Financial Accounting)
• SAP SRM (Supplier Relationship Management)
• EMC Documentum
• Complex Event Processing/Event Correlation
• J.D. Edwards (Oracle)
• Google Cloud Platform
• Front End Development

Long-Term Winners

If you’re looking to boost your market value, Foote is also bullish on the following noncertified skills that have been rising in value. In fact, he predicts that their value will continue to grow for the rest of this year and into the first quarter of 2017.

• Prescriptive Analytics
• Predictive Analytics and Modeling
• Apache Zookeeper
• DevOps
• Apache Spark
• Cloudera Impala
• Six Sigma/Lean Six Sigma
• Amazon RedShift
• Redis

Non-Certified Skills: Market Value Decliners

These non-certified skills posted declines ranging from 25 to 37.5 percent since the start of the year:

• JavaFX
• Oracle CRM (Customer Relationship Management)
• SAP CS (Customer Service)
• SAP Xcelsius
• SAP Service Management (SM)

AP Style is the Associaterd Press' style guide for American Journalism.  This should be understood. 

Writers in broadcasting, magazine publishing, marketing departments and public relations firms traditionally adopt and apply AP grammar and punctuation styles. Over the last 50 years, the AP Stylebook has become a leading style for non-journalistic publishers such as corporate marketing and public relations departments. Its simplified grammar, such as dropping the Oxford comma and using figures for all numbers above nine, saves scarce print and web space.

Difference Between Copy Editor & Copywriter

from FilthyRichWriter

Copy editing is one of those hold overs. Copy editing refers to reviewing content (most often, journalistic articles) to review and correct spelling, grammar, and factual accuracy.

Copy editing is, quite simply, very detail-oriented. Great copy editors are sticklers on the very finest points of the language and go through every article they review with a fine-tooth comb.

Copywriting, though, is something that is totally different. As you already know, copywriting is writing that is used to sell or persuade. That may mean that copywriting is used to literally sell a product, but it might also be used to “sell” consumers on thinking a different way about something or “sell” them on taking an action.

Copywriting is about connecting people that have a need with the solution to that need by conveying that solution in ways that the audience understands and appreciates.

Copywriting and copy editing are very different jobs and require two very different sets of skills. Could you do both? Absolutely. But acquiring copywriting training doesn’t mean you’re qualified to be a copy editor, just as acquiring copy editing training doesn’t mean that someone is qualified to be a copywriter.

Copy editing, if you ask me, is both a crucial job and a demanding one. It’s not often that people who deeply enjoy copywriting will also deeply enjoy copy editing (and vice versa). That said, though, thank goodness both groups exist—we all help ensure that what gets read by our audiences are useful, well written, and true.

Beginning Cisco Certification

My Cisco Certifiaction Course: CCENT Certification Course or Cisco Certified Entry Level.  This is what you need to become a CCNA.  What's that?  CCNA is divided into 2 sections: ICND1 and ICND2.  What I am actually taking is the ICND1.  Basic understanding of networking is important. 

Know what an IP address is.  Check. 

Ethernet cables?  Check.  Be able to recognize the length, the ends, the thickness, and so forth.  Know what a straight-thru is, what a crossover is, what a rollover is.  

Have knowledge o9f switches and routers.  FYI, "a network switch forwards data only to one or multiple devices that need to receive it, rather than broadcasting the same data out of each of its ports." Know this: CISCO ROUTING & SWITCHING.  

This course is designed to help you pass certification. 

STEP ONE: CCENT Cisco Certified Entry Networking Technician  Certification.

ICND1 is only Part 1: Interconnecting Cisco Networking Devices, Part 1.  It's a TEST!!! .  90 Minutes test: 50-60 questions:

Routing, configure a router, configuring a switchy.  Finishing off a wide area network protocol.  This course helps with simulations.  

CCNA is a Cisco Certified Network Associate.  CCNA routing and switching should be the foundation!!!  That the first test I will have.  

Get CCNA certification before you move onto CCNA SECURITY or CCNA VOICE or CCNA DESIGN or CCNA WIRELESS. 

Must have the CCNA first.  

So let's begin . . . .

Cisco Packet Tracer is a simulation program.  In this course, we will be using the Packet Tracer Simulation from Cisco.  In order to acquire the Packet Tracer, you have to be part of the Cisco Academy.  They are the only ones that actually can give you the Packet Tracer software.  Alternatively, you can download a free version of the GNS3 Simulator.  You will need to go to the gns3.net to download it.  After the download you'll get this message:

The software has been built with passion over the past 6 years by a small and loyal group of people.  Each download is a badge of honor for us!  GNS3 is a free and open source software under GPL v3 licensing.  We have partnered with Solarwinds to offer GNS3 users exclusive access to their Standard Toolset.  It it normally $200, but only for GNS3 users, you get it for FREE!

20 Fastest Growing Jobs in America
19. (tie) Optometrist

• Growth Rate: 27%
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19. (tie) Hearing Aid Specialist

• Growth Rate: 27%
• Median Pay: $43,010
• 15. (tie) Audiologist
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  • Median Pay: $73,060
  • 15. (tie) Interpreter And Translator
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    • 15. (tie) Genetic Counselor
      • Growth Rate: 29%
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      • 15. (tie) Cartographer And Photogrammetrist
        
        • Growth Rate: 29%
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        • 
          
        • 12. (tie) Personal Financial Advisor
          • Growth Rate: 30%
          • Median Pay: $81,060
          • 12. (tie) Operations Research Analyst
            • Growth Rate: 30%
            • Median Pay: $76,660
            • 12. (tie) Physician Assistant
              • Growth Rate: 30%
              • Median Pay: $95,820
              • 11. Occupational Therapy Aide
                • Growth Rate: 31%
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                • 10. Ambulance Driver And Attendant
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                  • 8. (tie) Statistician
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                    • 8. (tie) Physical Therapist
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                      • 7. Nurse Practicioner
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                        • 6. Commercial Diver
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                          • Median Pay: $45,890
                          • 5. Home Health Aide
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                        • 4. Physical Therapist Aide
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                          • Median Pay: $24,650
                          • 3. Physical Therapist Assistant
                            • Growth Rate: 41%
                            • Median Pay: $54,410
                            • 2. Occupational Therapy Assistant
                              • Growth Rate: 43%
                              • Median Pay: $56,950
                              • 1. Wind Turbine Service Technician
                                • Growth Rate: 108%
                                • Median Pay: $48,800