Wednesday, December 23, 2015

BUSINESS IDEAS

BUYING PROJECTS
1.  Buy low on Alibaba, sell high on Amazon.
2.  Estate Sales.
3.  Buy and sell automobiles.  You'll need to learn a lot about this.

PHOTOGRAPHY PROJECTS
1.  Shoot photographs of RVs and high end cars, and create beautiful ad on Craigslist.
     a.  RV Dealers here, here, here, and here
     b.  High-end Auto Dealers: Mercedes Benz, Tesla, Maserati, Bentley, and others.
2.  Sell your photos at ShutterStock. 

CREATIVE PROJECTS
1.  Create apps with Zapable.com
2.  Complete jobs at FreeLancer.
3.  Build a portfolio of PowerPoint presentations.

WRITING PROJECTS
1.  Write short novels. 
2.  Write resumes.

E-COMMERCE PROJECTS
1.  Create e-commerce sites for local businesses. 
Outsource.com is the fastest growing online freelance website today! We have thousands of small businesses looking to find and hire talented freelancers. If you provide any design services and are looking for extra work, then we have clients ready to hire you.

And other off-line and online projects recommended by Bill Myers.

TYPE OF WORK NEEDED:
- Graphics
- Logos
- Websites
- Mobile Apps
- UI/UX: User Interface & User Experience.  User Interface is very specific.  It involves everything designed into an information device with which a human being may interact--including display screen, keyboard, mouse, light pen, the appearance of a desktop, illuminated characters, help messages, and how an application program or a Web site invites a visitor, and so forth.  Okay, this was helpful.  You can design pages and email lists from AWeber or MailChimp for emotion, something fun and cute that will not offend but only incite and massage the heart.
   
- Presentations in PowerPoint.
- Marketing Materials
- Video Production

7.  Complete jobs at Freelancer.
8.  

This is a better option for appliance classes.  He charges $147, which is a lot less than the local adult school or trade school options.   

There's always education.  Always. Classes I want to take are here.  See this list for times, dates, and fees.


MACHINIST  
Through a grant from the Alcoa Corporation students will be able to learn and operate a Header Machine. This machine produces rivets and fasteners for the Aerospace and Military Industry.
Start Date:  December 1, 2015 to February 25, 2016.
Location:  La Puente High School, Room 215.
Cost:  $50 plus $18 insurance.
Course Days/Hours:  Tuedays & Thursdays from 3:15 to 8:45, and Fridays, 4 to 6:30.  _______________________________________________________________________
MECHANICAL CONSTRUCTION (Welder)
Start Date:  January 11 to May 25, 2016.
Location:  Willow Center.  14101 East Nelson Avenue, La Puente, CA 91746.  Office Hours: Mon-Thurs, 8am to 7pm; Fridays, 8am to 4pm.  Call 626-934-2801.
Cost:  $886
Course Days/Hours:  M-W, 5 to 9:30pm
Call: (626) 934-2935. Learn oxyacetylene gas cutting, shielded metal arc, gas tungsten arc & flux core welding. Short term MIG & TIG/SMAW courses available. (870 hours, takes 3 to 4 semesters to complete.)
Cost: Total costs $886 (includes registration $500, supplies $200, insurance $18 and book $168). Students provide their own helmet, gloves, welding jacket & boots from an outside vendor with approval of the instructor.
_______________________________________________________________________
AUTOMOTIVE SERVICES 
Start Date:  
Location:  Willow Center
Cost:  $739.
Course Days/Hours:  M-F, 8am to 2:30pm.
Class room and valuable repair shop experience. NATEF Certified Modules. (Total hours: 1,080. Takes 4 sessions to complete.)
Cost: $739 (includes registration $495/session, materials $75, insurance $18, books $144 and goggles $7).
Session III: January 11 - March 11, 2016
Session IV: March 14 - May 27, 2016
_______________________________________________________________________
RESIDENTIAL & COMMERCIAL ENERGY & UTILITIES
[Major Appliance Service & Repair]
Start Date: January 11, 2016 to May 25, 2016.
Location:  Willow Center.
Cost:  Two Costs:
1)  Day Class Cost is $858 per semester.  This includes registration, $700, materials, $100, insurance, $18, and books, $40.  Two semesters to complete.  
2)  Evening Class Cost: $343 per semester.  This includes registration, $275, materials, $50, and insurance, $18.  (216 hours per semester.  Takes approximately 4 semesters to complete.  Partners with Whirlpol & Maytag, Kitchen Aide, Sears, Best Buy, Coast Appliances parts, Reliable Parts, and K-W Samsung.
Course Days/Hours:  M-Thursday, 8am to 2:30pm.  And MW, 6-9pm.


Theory and practical training for job entry including refrigerators, washing machines, dryers, microwave ovens, and stoves. Learn to read wiring diagrams and sequence charts for appliance electrical diagnoses. Prepare for the E.P.A. (Environmental Protection Agency) Type 1 certification test, to work with refrigeration systems of 5 lbs. or less. Call: (626) 934-2936 (Total hours: 870.)  

Here is a list of average salaries for Heating, Air Conditioning, & Refrigeration Mechanic.  Average start is $40k.  

For Appliance Repair Services, contact 626-934-2936.

Appraisal Dates & Times (Includes Counseling)
Tuesdays
Hours
Wednesdays
Hours
Thursdays
Hours
January 12
9-12
January 20
9-12
January 14
9-12
January 19
9-12
January 13
3-6pm
Jan. 21
9-12
January 26
9-12
January 20
3-6pm
Jan. 28
9-12
February 2
9-12
January 27
3-6pm
Feb. 4
1-4pm
February 9
9-12
March 9
3-6pm
Feb. 11
1-4pm
February 16
9-12
April 20
3-6pm
Feb. 25
1-4pm
March 11
9-12
May 11
3-6pm
March 17
1-4pm
March 29
9-12


April 14
1-4pm






Orientation Day Testing Schedule
January 20
9-12 & 3-6pm




May 4
9-12 & 1-4pm


















Here is another option for Trade Schools.  InterCoast Colleges.

2235 East Garvey North, West Covina, 91791.  888-718-8282.  Or 626-337-6800.  I called at 8:58 to ask about start dates.  Reception said that she doesn't have that information, but that someone who can answer that will be in at 9am, a whole two minutes away.  Bizarre that she couldn't tell me a start date.  What's the point of having a receptionist?

HEATING & AIR CONDITIONING JOBS



Wednesday, December 16, 2015

How to Market to Clients You Cannot Meet

I though that this podcast was worth the time to listen to.  He offers specific, put-your-nose-to-the-grindstone approaches that could be productive.  But who knows?  He reassures his audience that this is the way to go.  Give a listen.  It's an interview of Ed Gandia by host Tess Whitty.  Tess is with MarketingTipsforTranslators.

Ed started out with a candy store in his garage.  


In this episode he and Tess discuss a marketing strategy that was mentioned by Joanne Archambault as working very well for her in episode 17, How to market your translation services to clients you cannot meet. This strategy is called “Warm email prospecting program” and was developed by Ed Gandia, a very successful freelance coach, trainer, copywriter, author and entrepreneur. I am sure you will find his tips very useful.

In this episode we discuss the following:
  • What warm email prospecting is and what it is not
  • How warm email prospecting is different from sending a sales letter
  • Why we should avoid the “direct mail” approach
  • The most important element of a successful email message to a prospect
  • How to implement warm email prospecting
  • Examples of warm email prospecting emails
Useful links related to this episode:
High Income Business Writing Podcast

He basically reviews what a "Warm Email" is.  He branded it as "Warm email prospecting program."  It's the opposite of cold-calling.  Who innovative :-/.

It's not mass email.  It's not copy and paste email.  It's also about relevance.  And there's a very specific reason or match between you, your value, your brand and their concerns and organization.  Message has to be handcrafted to get better results.  The more crafted and targeted you are, the better the response rate.  A lot going on when you've received a warm email.  

What's the difference between sales letter and direct email approach.  A Direct Mail has its place.  Everyone is getting the same message.  You know that it's advertising, you know that it is marketing.  Tendency is about formula prospecting.  Resist the temptation to mass create these things.  Goal is not efficiency but peronalization and relevance.  

Most important of a successful email message?  Ed has templates as well. By far the most important thing is a meaningful connection.  It's the BRIDGE--it's the hey, I came across your website this morning, I noticed that you're doing this, or you're heading in this direction, here's what I do and here is why it is tied to what I noticed about you.  It's a conncetion between what I offer and what I noticed about you.  Here's a page on my website that tells you a little bit about me.  Should we connect?

Meaningful connection should be in the subject line.

One organization writes a lot of white papers.  You write white papers. The subject line could be "The Recent White Papers on Your Website." Prospect, Partner, Whomever.  Once you open up, you have to continue that point.  You can't start on a sales pitch.  Don't want to give too much away in the subject line, but just tease your reader.  Give them enough to show them that it is relevant.  Purpose of Subject Line is to get them to open up the email.

Steps & Types of Emails: 3 Ways, Research Each one of them. Backdoor Approach
1.  Routine Prospecting.  Carve out time each week, read trade magazines/websites of your target industry or niche.  We should stay on top of it.  This is part of your prospecting.  You're looking for potential ideas--expanding, moving, someone's getting a lot of press, anything that would cause a client to need a "translator."  What are the triggers that signal these events.  A couple of hours is more than enough.  Come up with 1, 2 or 3 potential targets. Dig in their website and research; see if you can uncover a little more.  Get their email address.  Two hours a day.
2.  Ad Hock Prospecting.  We don't plan for.  You get a newsletter from one of your target industries and you get an idea.  Look for ideas that signify potentials for your service.
3.  Hotlist Prospecting.  Creating a list of 10 to 20 dream clients that you would love to work for in your career.  You're digging a little deeper to find meaningful connections.  This is a longer term effort, say 12 to 24 months.  Send multiple emails.  

How to get the email address for people you've never met.  How do you get that contact person to contact.  Several strategies for doing this.  Most involve detective work.  Don't buy or rent a list.  Look for needs and possibilities first, and then dig deep.  Use LinkedIn and Google.  LinkedIn to find the name and title.  It has an advanced search feature.  Click on Advanced "company" and so forth.  For the email, go to Google.  Searche their name and the word "email."  Search for very specific terms.  Their name and email address on the web in PDF or PowerPoint presentation, and you can find it.   Don't send it to generic departmental

Jane Smith under parentheses.  And then @ ABCCo.com.  Or, try a Star *ABC.com.  Or guess, Jane.Smith.  How would her email address be presented? Find the associated search terms that would precede her email address.

So if I don't find it, I can jigsaw.com.  Datebase put together by all of us. It's called https://connect.data.com.  It's current because it's user maintained.  

Samples of what to say in the email?  Sure.  She's talking about templates. Less significant connection.  Recent White Paers on Your Website.  Body could read: 

Hi Jennifer, I've come across your website a few times over the years because I do a lot of work in the corporate health and welfare area.  I come across you site this morning, I noticed that you write a lot of white papers.  Do you have an internal resource for this or do you hire an outside professional?  I ask because I am a business writer who focuses on white papers, ebooks, and long form reports.  Beacuse of my expeience in th wellness field, I may be able to get these reports done faster and more cost effectively.  Here's some samples of my work. Should we connect?

125 words or less.  Force yourself with this limit.  The shorter, the higher the chances that someone will read it.

Event goer:  Has to do with a show or event.

Subject:  Warm leads at the Nikka Show.


Subject Line: Warm Leads at Nikka Show.  “Event—goer”


Hi, Sam.  

I saw that you’re going to be exhibiting at the Nikka show in October. I’m writing because I’ve worked with companies like ___________ and ____________ and __________ to turn more of their booth visitors into warm leads and customers.  Here is a link to a case study that showcases how I did this for ____________  at the IEC show last years.  Would you be interested in scheduling a 20-minute discovery call to see how I may be able to provide you with similar results at Nikka this year.  You can reach by email or at the number below.    

Check this out: marketing tips for Realtors.

Marketing tips for Small Business.


Monday, December 14, 2015

Yes, that is the headline - here is the copy:

Tom'sToys, Boats, RV's & Trucks is now offering RV rental. We are looking for people with great credit that would like to own a motorhome, but know they wouldn't use it all the time. Our program allows you to purchase the motorhome and we will rent it out when your not using it. Our motorhomes rent out for $1495 to $1895 a week. We pay you 75% and we keep 25% for doing the service. So our average payment will be $550-$700 a month. So if we only rent your unit for one week a month year round you have a double payment made each time.

We only do this for our customers, in new units (warranty), we have commercial renters insurance (you pay for but it covers both of us and the renter could pay to cover themselves or they provide coverage), roadside coverage. This really is no difference from a rental property, but maintenance is minimal as it is new, we only rent it out while under warranty, after that you either drop out or trade in for another new one that someone else is paying for. The huge advantage of this type of rental unit is that it is ONLY DEPRECIATED FOR 5 YEARS. Residential rentals-29 years, Commercial 39 years. Now you must consult your accountant for the whole calculation because you won't be able to depreciate your personal use, but you can still write off the interest as your second home. 

So you set your schedule and then we list the rest of the weeks that it is available. Remember everyone has different travel plans, so we do weekends-minimum 3 days, weeks and discounted monthly. We actually have one going to florida for 3 months and it will pay for the entire year and unfortunately I don't have time to use it this time of year, so it works out great. 

Most people who buy motorhomes don't use them, then they are stuck in a 20 year loan to get the payment down and it does it more harm sitting around then being used. Here is an investment opportunity that can allow you to maximize your asset for your self and financially not be a burden.