Copy by Michael: Sales

Monday, March 26, 2018
T-Shirt Designs that sell.

Tuesday, March 14, 2017

Optimizing Adsense. I don't know. Based on all of what I've heard and read, AdSense, in terms of generating revenue, is pretty much dead.

SALES APPS/CRMs

1. Sales.com is owned by Oracle.

2. Salesforce. Here is a comparison of the different sales CRM, their platforms, who owns then, when they were published, and so on.

3. Infusionsoft, Insightly, Microsoft Dynamics CRM, Contactually, CRM [Customer Relationship Management]

4. Sales Engagement Platform, Outreach.io. (Friday, December 15, 2017.)

5. Sales Logix is a CRM sales app. (Monday, October 3, 2016.)
6.

Zillow ad for Salesman:

1-2 years of inside sales/telesales is preferred but if you are an upbeat college grad who's super daring, we want to talk to you. Demonstrated track record of selling high $ marketing/advertising services over the phone is valued. (Think Karrass) Experience in a short sell cycle is highly preferred--ability to one-call close experience. Wow! Possess a high energy, strong desire to achieve top results with a charismatic, positive "can-do" attitude via the phone and in person. Online advertising sales background is a plus. Highly proficient in Microsoft Office and Windows based applications. Sales.com or other CRM experience is preferred.

Wednesday, December 7, 2016

Sell websites. Start by creating them for free. See the rest of the strategy here.

Monday, October 17, 2016

Was reading Common Sense Sales Scripting tonight and an author was mentioned by the name of Elmer Wheeler, who wrote Tested Sentences that Sell. But I like a few of the samples offered from that book here in Common Sense Sales Scripting. There are guys who memorize lines. And perhaps that's the sign of a great salesman, someone who comes at you with lines that cause you to produce answers you wouldn't otherwise make but without violating your sense of intelligence. At a gas station, instead of using the phrase "Can I check your oil?" Wheeler found out that if you use "Is your oil at safe driving levels?" then 85% of the customers responded with "Okay, why don't you check it?" I get that. Use fear. The term "safe" conveys fear and concern, and fear is one of the great selling points. Of the 85% who asked that their oil be checked, I don't know what the percentage is who bought oil.

Wednesday, October 5, 2016

INTERVIEW QUESTIONS

A job is central to our life. Once we've landed one, we often forget about what it takes to get a job. Folks should constantly update their resume and practice interviewing. Here are some questions to prepare for:

1. Tell me about yourself. (I will give a post on how to answer this)

2. What made you choose to pursue an MBA? Why do you feel your talents will be well-suited for a career in business?

3. Describe a time when you were faced with problems or stresses that tested your coping skills.

4. Give me an example of when you've been part of a successful team. What role did you play and what contributions did you make?

5. Tell me of a time when you had to adapt to a difficult situation or one in which you had trouble accepting.

6. Give an example of a time when you had to repair or rebuild a relationship with a colleague or classmate. How did you handle the situation?

7. Tell me of a time that you noticed someone cheating or being unethical or dishonest; what did you do?

8. What qualifications and personal characteristics do you possess that have brought you success?

What are your limitations that have been a challenge to your success?

9. Describe your leadership style.

10. What are our short and long-term goals?

_________________________________________________________________

I PREFER THIS:

"I increased the net return to my division by 7% in 2015.

Would you like to know ho I did this?"

Let the interviewer ask questions about your successes.

It reverses the nature of the interview.

When you have metrics, you don't need to worry about

canned questions by a personnel guy who is at a dead

end in his career.

Friday, July 22, 2016

Some tips from Gary North:

1. Figure out a back-end sales plan.
2. Identify the USP: unique selling proposition.
3. Write the initial advertising copy for the course.
4. Design the course to be sale #1 in a series of sales.
5. Test prices for the course: ads with different landing pages.
6. See which price maximizes revenue.
7. Roll back 100% of the net profits for the course into more ads.
8. Make your profit on the renewals/back-end offers.

Saturday, June 18, 2016

SALES COPY. Sample copy from Bob Bly. Bob Bly's XFiles. Check it out.

Wednesday, March 9, 2016

1. What to Sell on Amazon.

BOOKS on SALES
Friday, January 29, 2016

from Gary North:

"If I were this young man, I would read every book I could find on salesmanship. I would, of course, set up a website devoted to reviewing books and materials on salesmanship. The website would be a clearinghouse on books and materials on salesmanship. I would produce videos. I would embed videos. I would make it clear to anyone visiting the site that I was a guru on materials related to salesmanship. I would eventually make my website the number-one clearinghouse in a particular niche that is in some way related to sales."

Then Dr. North says to read the following:

Any 3 books by Bob Bly. Sign up for his daily letter: www.bly.com
Schwab's HOW TO WRITE A GOOD ADVERTISEMENT
Joyner's IRRESISTIBLE OFFER
Hopkins, SCIENTIFIC ADVERTISING
David Ogilvy, OGILVY ON ADVERTISING
Kennedy, ULTIMATE SALES LETTER
This (read twice): http://bit.ly/1PnmLJy.

Other than a general endorsement, not word one about specific benefits unless we are to glean that benefit from its cover. What doesn't get discussed is how salesmanship is different from copywriting. One cliche I've seen on the internet is "Copywriting is salesmanship in print." Duh. Salesmanship is about negotiating not for the purpose always of a win-win. But you getting what you want, first and foremost. I think. Maybe it's not. Maybe it is all about win-win, where two parties sit down, hash things out until the results are equitable. But how is that any different from two ball clubs calling it a tie at the end of 9 innings even though the other team is slaughtering them?

When it comes to selling, the book that comes to mind is Harry Browne's The Secret of Selling Anything, 2008. Other books by Harry Browne are:

Other authors:

1. How I Raised Myself Up From Failure, Frank Bettger, 2009.
2. How I Multiplied My Income and Happiness in Selling, Frank Bettger, 1990.
3. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Keith Ferrazi, 2005.
4. The Secret of Selling Anything, Harry Browne, 1969.
5. Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling, Frank V. Cespedes, 2014. $46!!! Give a listen to a review of his book.
6. Common Sense Sales Scripting: How to Use Sales Scripting to Supercharge Your Selling, Michael Senoff, 2011. $3 on 2/24/2015.
7. The Sales Script Book: Proven Responses to the Toughest Questions, Gerhard Gschwandtner, 2008.
8. The 60-Second Sales Hook: How to Stand Out and Sell More Using the Power of Your Story, Kevin Rogers, 2014.
9. Million Dollar Habit: Ten Simple Steps to Getting Everything You Want in Life, Robert Ringer, 2014.
10. To Sell is Human: The Surprising Truth About Moving Others, Daniel H. Pink, 2013.
11. A Foot In The Door – The Life Appraisal Of The Original Fuller Brush Man, Alfred C. Fuller (1885-1973), 1960.

12. Joe Girard

13. So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love, Cal Newport, 2012.

14.

16.

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20.

Wednesday, January 20, 2016

HOW MANY AWARDS HAVE YOU WON AS A SALESMAN? Riddle me that, Batman.

1) I did win that award for most sales in first month as an Amway salesman.

2) I may have won an award or certificate type thing in real estate. I sold 3 properties my first month.

3) Beyond that I had no other sales experience.

HOW OFTEN DO YOU INFLUENCE YOUR PEERS?

Wednesday, December 23, 2015

1. eBay Auctions

ebay's busiest time is Monday mornings. people are back at work in front of a computer and doing personal things, they are not yet ready to be productive and they spent the weekend away from the computer. make sure your auction ends such that all US time zones are between 8am and noon. this maximizes the probability of a last minute bidding war.

2. Online business. The site I started was the TalkInSanGabriel site. The member writes:

". . . why not list all the services and goods in a you tube format? I could develop a website and link it to my YouTube page. I would list a 2 minute video for each service and good broken out by town and category. I would contact the owners and offer free advertising for their business in video format under 2 minutes. If they want more, they pay! [More what?] I could monetize it with Google ads and I was thinking partnering with them on the longer videos. In other words, I could tell them that if they got my free advertising through the video and could offer a discount to the ones that saw it on my site and give me a % of sale like 5% or 10% perhaps. That way I don't get payed until they do no money up front for them until my advertising works.

There is nothing like this there. It would take 6 months to a year to cover all the business . I would advertise my site only by fliers by leaving them at each business I interview . A lot of people come to this county in the summer have cabins ,fish, boat, etc.... One of the biggest towns has a community college in it about About 3000 students attend and they are from out of town not local. The town has about 6000 people with the college included. These two groups of people will be my target audience . This will be part time business .

So what do you think? Will it work? So one of my problems I need to solve is how do I track who comes into a specific business from my advertising? Do I take the owners word for it? Especially if he gives me a % of sale from my advertising. I think doing this in a major city might not work, but I don't know! Unless you targeted one niche in a category . Any advice is welcome , thank you!

Tuesday, April 14, 2015

AtYourBidding. An online auction site to help businesses minimize losses from a failed enterprise.

Wednesday, March 11, 2015

Curation Tools

1. Pinterest is the "granddaddy of all curation tools."

Wednesday, November 12, 2014

Preliminary Outline for My How To Be a Professional Blogger Course

Here's the preliminary outline for my upcoming course.

Outline for How to Become a Professional Libertarian Blogger and Make Between $30,000 and $250,000 a Year

The Awesomeness of Being a Professional Blogger
How Long Before You Start Making Serious Money as a Blogger
The 10 Big Picture Things You Need to Do
The 19 Little Things You Need to Do
What Types of Stories to Write
Stories that Generate the Most Traffic

The Amazing Posts That Have Been Generating Traffic for Me for Years

You Need to Write Scoops.
How to Get Scoops and Develop Sources that Will Put You on the Map

If Your Blogging Topics Require Scoops
What to Do If You Are Writing from a Major City and What to Do If You Are Not
Where to Find Amazing Ready-Made Headlines for Your Stories if You are a Poor Headline Writer (and why this is extremely important)
The Current Most Skilled Libertarian Bloggers--What You Can Learn from Their Web Sites
7 Web Sites that You Must Monitor Regularly that Are Run by

Libertarian Pros and the Secrets of Their Success
The First Steps I Took to Boost My Traffic-This MUST Be Done But Few

New Bloggers Take These Steps
The Many Serious Mistakes that Most Libertarian Bloggers Make That

Doom Them From the Start

Time Management: How to Blog All Day, Every Day, and Still Have a Life
How You Must Deal With Comments
How You Must Deal with Emails
My Love Hate Relationship with Google

Blogger (Google blogging platform)

Google Adsense

Google Search

Google Analytics

My Love Hate Relationship with Amazon

Five Ways to Generate Revenue as a Blogger

How to Use a Blog to Sell Other Products

The Stories that Will Generate the Most Revenue

The Drudge Formula

Questions

There is still time to sign up for either the live session or the taped session. CLICK HERE for details.

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100 BEST WEBSITES for ENTREPRENEURS

Friday, October 24, 2014

500Hats, Dave McClure

AllBusiness

AbovetheCrowd by Bill Gurley

All Things D is a WSJ site.

America's SBDC, Small Business Development Network

Ben Horowitz's Blog

BothSidesoftheTable, Mark Suster

BrazenLife and BrazenCareerist/entrepreneurs

Business Opportunities WebBlog

CopyBlogger

Entrepreneurs.com

Entrepreneurship.org

Entrepreneurs to Follow on Twitter.

FastCompany.

HumanBusinessWorks, Chris Brogan.

Guy Kawasaki

Inc.com, news for entrepreneurs.

Instigatorblog.com, Ben Yoskovitz.

MarcoArment offers industry insight.

Marie Forleo

Blog Maverick, Mark Cuban

NASE.org, National Association for the Self-Employed.

OkDork takes a look at the personal decisions entrepreneurs have to make.

SaaStr, for web entrepreneurs looking to monetize their websites.

Score is a mentoring service for entrepreneurs.

eCorner.stanford.edu, Stanford University's Entrepreneurship Corner offers 2,000 free videos and podcasts--fantastic free resources for any founder.

Under30CEO.com

YoungUpStarts, business ideas for people of all ages.

YourSuccessNow, supercharges careers of entrepreneurs in every industry.

FUNDING/LAUNCHING

Crunchbase
OnStartups

ENTREPRENEURS v. OPPORTUNISTS

The Entrepreneurial Mind, Dr. Jeff Cornwall

For Entrepreneurs

EscapeFromCubicleNation,

FinSMEs

ForteFoundation.org

Mixergy, interviews with established founders.

TheFunded, where 18,000 CEOs and founders go for funding advice.

MARKETING

DuctTapeMarketing

QuickSprouts, tips for online marketing. From entrepreneurial traffic king, Neil Patel.

Seth Godin on all things marketing and business ideas.

SOCIAL MEDIA

DannyBrown.me on social media and entrepreneurship.

BUSINESS REVIEWS

Harvard Business Review Blogs

MicroSoft's Small Business Hub

Bloomberg's Business News.

Noobpreneur, small business insights.

The Economist has authoritative commentary.

TechCrunch covers much of Silicon Valley tech news.

INSURANCE

FreeLancersUnion.org

SMALL BUSINESS
SBA.gov, Small Business Association and advice for SME owners. GlobalSmallBusinessBlog focuses on scaling small businesses for global business.

SmallBizLabs

Smarta is a British site.

A Smart Bear, Jason Cohen

SteveBlank

Startup Lawyer

Onevest

VentureBlog, Dave Hornick

Venturehacks

Dutiee

CDixon

Medium.com, founded by Twitter co-founder Ev Williams.

PaulGraham.com/articles.html