DIRECT MAIL


DIRECT MAIL

1.  Self-mailers.
2.  Catalog mail
3.  Postcard mail.  
4.  Unusual or dimensional mail.
5.  A pretty decent Direct Mail Business Letter. 
6.   

Excellent advice on what and what not to include in your direct mail letter/ad. "An educated consumer is one that's more willing to make a purchase."


40% success contributed to your list.  Greater success from people who already know you.

De-duped, presorted, and COA?

40% of success is due to your offer.

20% of success is due to creativity.

Personalized with the person’s name & contact information with sales reps.

Personalization.  Kelly Party, you’re coming back in April. 

Test what you’re mailing.


Keep It Simple, KIS.  Remember that people sort their mail at home over the waste basket

STEVE JOBS

What I found ironic here is that besides branding Apple as "Think Different" Jobs offers no service or benefit to the value of being different or thinking differently.  Different is only good if the difference makes a difference or shifts perception, shedding light on undiscovered values or functions within a thing itself. But difference for its own sake can be troubling. The "Think Different" campaign tries to piggy-back on the legends of the 20th century, not all of whom were particularly different or great for that matter. They're well known but that could just as well be a function of good marketing instead of remarkable achievement based on thinking differently.  But I did like his point about Nike--that they don't sell better soles or better leather or ankle support, but instead they honor athletes and athletics. Why couldn't Steve Jobs do the same thing? Why couldn't he honor artists or poets. The word poetry comes from the Greek word poeia, which means "to make." Why couldn't he put the focus on makers or producers or on the process of making, given all of the programs and applications that computers, including Apple, use to make things? That would activate many in his audience I would think. Se la vie.

BUY OFFICE EQUIPMENT SEPARATELY

Epson printer costs $70.00.

You'll want a laser printer.

Fax and copier for $200.00.

AT&T Answering Machine costs $12.00.