Microsoft Suites

Microsoft Suites.  How many do you know?  How many should you know for employment? 

FACEBOOK MESSENGER v. SMS

This was posted on a subscription forum:

"Brand new article just out that's worth reading if you're running a small business, selling online, etc - namely exploiting FB Messenger as a communication channel with your customers or prospects, perhaps even readers or consumers of other media that you produce.

Aside from its enormous installed base, the big advantage of FBM is that the messages don't cost anything because FBM messages basically free-ride on the user's data plan, not like SMS messaging.

Anyway, it's food for thought."  The site in general, SmallBizTrends, looks interesting.  

BTW, the comments in this post come from the great communicator, Brian, at the subscription site.  He's a thoughtful and interesting and smart guy.  If you like writing fiction, you'd be well advised to check him out.  He is an excellent writer.  

Here are some free training resources on how to use Messenger for business:

...and did you know that Facebook has almost 90 courses on various aspects of advertising, marketing, etc with FB, and two certifications if you take a series of courses and pass the exams? I had no idea myself.

As far as I can see, the courses and exams are all free.

Who knows - there could very well be a job or perhaps even a small business consulting practice here!Brian 

SKILLS: LEARN THEM. GET CERTIFICATED

Start here.

PRODUCTS I NEED TO BUY

1.  Camtasia.  For Cyber Monday only, Monday, November 27, 2017.

2.  Snagit.  For Cyber Monday only, Monday, November 27, 2017.

3.  I got this HTML Validator for free thanks to Bill Myers.  It's from Shareware'n'Sale.  Bill wrote

Back when I was creating websites with HTML and CSS, I made extensive use of the CSE HTML CSS validator to check all my web pages for potential errors. 

It is a very handy tool that quickly shows errors that can cripple a webpage or make it look funny on different browsers.

You can get it free today at https://sharewareonsale.com/s/cse-html-validator-standard-sale

Worth getting if you have a website or write any html or CSS.

4.  SmartPhone grip for $40.  Maybe don't need it that bad. 

5.  For buying cars, Bill Myers recommended this site.  I don't know.  Talk about your information overload. 

6.  iPhone, iPad recorder?  Didn't even know these things exist.  But they do.  And you might need something like it one day.  Turns out that you may not need to buy that device if, indeed, you did need one.  Apple has one built into their phones.  A subscriber writes

Apple already has screen recording built into the iOS and they are instantly accessible in your iCloud for all of your devices.  

7.  This is free but I don't even know why I would need a video converter.  Just in case.  Bill wrote

YouTube does not provide a way to move a video from one channel to another.

If you still have the video on your computer, you could upload it to a different channel.

If you don't have the video on your computer, you could use one of the free YouTube video downloaders to download the video to your computer. Then reupload to your different channel. 

8.  Gary North put together a terrific list of products on sale for CyberMonday, today, Monday, Novemeber 27, 2017.

Amazon Fire HD 8" tablet for $49.99 at http://amzn.to/2ziMa2mAmazon Kindle Fire 7" tablet for $29.99 at http://amzn.to/2A3YiYiCanon HF R800 Camcorder for $107 at http://bit.ly/2iNFKSlSmooth-Q Video Stabilizer for $99 at https://bhpho.to/2oPwMWoAmazon Fire TV Stick for $24.99 at http://amzn.to/2zmtT49Sandisk Ultra 64 GB MicroSD for $14.99 at http://amzn.to/2Bk9LAYDJI Spark Drone Starter Bunder for $399 at http://amzn.to/2BjENJo

 9.  Camcorder, if you need one.  This goes for $107.

10.  This I could use.  Microphone for under $20.  




11.  Do you need to color-grade your videos?  What videos?   12.



12.  

13.  

BUSINESS IDEAS

Here’s the list.  Refer back to this list regularly.

1.  Live a YouTube Lifestyle.  This definitely does not dovetail with my energy or my lifestyle.  Despite all their problems, I need to be around people, eccentrics, clowns, a-holes, jerks, psychopaths, ex-cons, pre-cons, businessmen, businesswomen, and everything in between. 

2.  Piano Moving.  Not for me.  I don't want to destroy people's property nor insure against it.  

3.  Local Business Marketing.  This is doable but I would need to find out a lot more.  I want to know every angle so that I've got all questions answered and all problems solved.  

4.  

DEVELOP A MARKETING PROGRAM BASED ON RESPONSES TO SPECIFIC ADS

A subscriber at DGN, wanted advice on starting an email marketing business.  Here is DGN’s reply:  He made good points as usual, and this in particular matched my experience at marketing on behalf of a mechanic in my area.

In most cases, small businessmen are completely uninterested in marketing. It really is worse than this. They resent the fact that they have to do marketing. They don't want to do marketing. They are simply specialists in providing a service. They think that paying attention to service is 90% of what they have to do. They see business ownership as technical. "Pay attention to details, not including marketing, and everything will work out fine." This leads to business failures on a massive scale. Most businesses fail. The survivors go on to develop good businesses, but it is random as far as their marketing is concerned. They are part of that tiny percentage that somehow makes it by means of word-of-mouth. But most businesses never achieve this. 

This too was good.

So, in trying to sell marketing services to a small business owner, you're dealing with somebody who violates the two principles of business. First, the person does not want the service. Second, the person doesn't have any money. So, this is going to be a failure. It takes self-discipline to turn out systematic emails on a regular basis. You can do it for your own business, but it is very difficult to do it for anybody else's business. The person running the business is not interested in communicating with his customers. He doesn't really like to deal personally with customers. He is willing to deal with the person on a face-to-face basis, but usually only when taking their credit cards. 

And this may be the most valuable piece of his article.  The insight is gold:

What would work? Go to the Yellow Pages in your area. Look at all the ads, especially medium-sized ads, for a particular business category. These people are paying money to get zero responses. They have lots of advertising money, and they do not have a clue as to how to advertise. That is the market. These people are willing to do something in marketing, and even pay for it, but they are not willing to monitor it. The monitoring is the key. You have to know what is working. But businessmen don't want to do this. 

And this was good advice. 

It is all right to give away this service to a small business owner in order to learn the trade. Don't expect the business owner to pay you for this. The business owner doesn't believe you can do it, and you probably are not sure that you can do it. Prove to yourself that you can do it, and be sure to get a recommendation in writing from the small business owners you have helped to develop their businesses. This is a form of marketing on your part. 

So, to start, get the Yellow Pages in your area.  Look at the ads, especially the medium-sized ads, for a particular business category.

Gary North asks poignant questions.

Who is the target audience?Why will they care?What is their hot button?How can you get through their secretaries?What will you ask them to do?What is your follow-up after they do it?

PIANO MOVING SOLUTIONS

I do like solutions.

And this is definitely a terrific solution.  Pianolift2, a French company with warehouses I am sure located in the U.S., sells these ingenious lifts.  They have "partners" in the U.S.: Colorado, Montana, Seattle, and more.  As to price, you'll need to call them.  Or you can email them at pianolift@orange.fr.  Might'n't the cost be worth turning this into a piano moving business?  One would still need to put the piano up on the lift itself.  Apparently, that is an easy procedure as well.  According to their page, it is quite easy to load onto the mover.  They write 

Handling is made easy.  Only one person is required to load and unload a concert piano from a vehicle and set it up on stage. 

So it looks good. 

The subscriber who recommended this wrote

I phoned the company in France that sells the gadget that manufactures this machine. It weighs 320 Kilograms and costs 14900 Euros, roughly $17 700 US. Quite the price tag but it allows one man to move a piano virtually anywhere with little more physical exertion that putting a blanket covering on a grand piano and tightening straps. 

At that price, tag, If you could charge $500 to move a piano locally, you'd need to move 36 pianos to pay for the machine and then mostly profit. Unique selling Property, guaranteed no damaging falls, or shocks to the piano. Men who physically move a piano by lifting it, can't always guarantee this. 

So there's that.  Another subscriber asked a great question, "Can you rent it for 6 months?"  That same subscriber wrote his cautions with buying a lift for a business adventure.  He raised one of the points I had thought of--that only concert halls seemed like the most likely customer and they might even go about buying one themselves, them and a piano retailer.  

As far as I can see in general musical instruments and especially pianos are not very popular. You cannot give pianos away, even to salvation army type thrift shops. A thrift shop near me has had the same player piano for years. Not something people want. So I doubt you will find 36 pianos to move. Does it move anything else? 

36 pianos x 2 people is 72 people. 3 hours for each move is 216 man hours. $20 hr plus expenses is say $5000. If you are a moving company you might have guys hanging around sometimes with nothing possibly on the payroll. 

The robot might make sense at a concert hall like lincoln center NYC and elsewhere. A business plan would help in that case. If you are not near such a facility see what goes on in the local school system and other government institutions. Moving a piano around a high school might be amazingly expensive and time-consuming because of the way the system is organized. High schools are more likely to hold onto the tradition of having musicians. 

Another subscriber asked a good question, "What about steeper stairs?"  At what grade does this lift run into problems?  

Wow!The initial positioning would be important. I would like to see this done in personI am curious about the steepness of the steps where it still worksBalance and center of gravity are crucial. Automatic or human judgement?Again way cool!

I have moved a piano upstairs with ten guys who did not know what we were doing. I gladly paid someone a couple hundred dollars to move it the next time!! 4 men and a piano board. 2 big guys could have done it.$500 seems high in the Midwest but it was at least $200 6 years ago. 

This subscriber made the key point (pun accidentally slung out there) that this business model at least targets wealthy people, the one and main criteria for any successful business.  

Perhaps I'm wrong for thinking... 

1. Only wealthy people have grand pianos. Some who don't even play have grands, because their interior decorator recommended them. Limited market, altho with ability to pay.

2. Upright pianos aren't as popular for: a) space they require b) weight they impose on floors c) moving costs d) consideration for neighbors 

I've seen "Free piano, come and get it" ads in classifieds. 

3. Electronic pianos have advantages:a) light and easy to moveb) can be stored in a closet or under a bedc) have headphone input jacks d) relatively low cost (I bought a used one for $17 and sold it for $25 years later) 

And then there's Dr. North to hold subscribers' pragmatic feet to the fire:

Real pianos sound better,( but.....?) 

But only the family members hear this, and how many families still have a member who can play it? Kids learn. Then they move away at 18.

Besides, unless you do an A/B test, you won't notice. You will forget within a couple of hours.

I know a family with as grand piano. Their son won it in a piano competition 20 years ago. He lives in Germany. No one has played it in 20 years. It's lovely. 

Da, da, dum.

LEARN FRONT-END DEVELOPING

from SkillCrush.

Have you ever looked at your favorite website and wondered exactly what made it tick? Have you looked at the way it was laid out, the way the buttons acted when you clicked them, or any other part and thought, “I wonder how complicated that is?” or, “I wish I could do that”?

All of those things are front end development. While web design is the way a website looks, front end development is how that design actually gets implemented on the web.

Front end developers use HTML, CSS, and JavaScript to code the website and web app designs created by web designers. The code they write runs inside the user’s browser (as opposed to a back end developer, whose code runs on the web server). Think of it a little like this: the back end developer is like the engineer who designs and creates the systems that make a city work (electricity, water and sewer, zoning, etc.), while the front end developer is the one who lays out the streets and makes sure everything is connected properly so people can live their lives (a simplified analogy, but you get the rough idea). They’re also in charge of making sure that there are no errors or bugs on the front end, as well as making sure that the design appears as it’s supposed to across various platforms and browsers.

I’ve combed through dozens of front end developer job listings to see which skills are the most in-demand right now. These are the things that real employers are looking for in job applicants today (and will still be looking for in the near future). Master these things and you’re certain to land an awesome front end dev job!

 

HTML & CSS

HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets) are the most basic building blocks of web coding. Without these two things, you can’t create a website design, and all you’ll end up with is unformatted plain text on the screen. You can’t even add images to a page without HTML!

Before you get started on any web development career path, you’ll have to master coding with HTML and CSS. The good news is that getting a solid working knowledge of either of these can be done in just a few weeks.

The best part: HTML and CSS knowledge alone will let you build basic websites.

JavaScript

JavaScript lets you add a ton more functionality to your websites. You can even create a lot of basic web applications using nothing more than HTML, CSS, and JavaScript (JS for short). On the most basic level, JS lets you add a lot of interactive elements to your websites. Use it to create things like maps that update in real time, interactive films, and online games. Sites like Pinterest use JavaScript heavily to make their user interface so easy to use (the fact that the page doesn’t reload whenever you pin something is thanks to JavaScript!).

It’s also the most popular programming language in the world, so regardless of your dev career plans, it’s a super valuable thing to learn.

Read more about JavaScript here: You’ve Learned HTML and CSS—Now What?

 

jQuery

jQuery is a JavaScript library: a collection of plugins and extensions that makes developing with JavaScript faster and easier. Rather than having to code everything from scratch, jQuery lets you add ready-made elements to your projects, that you can then customize as necessary (one reason why knowing JavaScript is so important). You can use jQuery for things like countdown timers, search form autocomplete, and even automatically-rearranging and resizing grid layouts.

JavaScript Frameworks

JS frameworks (including AngularJS, Backbone, Ember, and ReactJS) give a ready-made structure to your JavaScript code. There are different types of frameworks for different needs, though the four mentioned are the most popular in actual job listings. These frameworks really speed up development by giving you a jumpstart, and can be used with libraries like jQuery to minimize how much from-scratch coding you have to do.

Front End Frameworks

CSS and front end frameworks (the most popular front end framework is Bootstrap) do for CSS what JS Frameworks do for JavaScript: they give you a jumping-off point for faster coding. Since so much CSS starts with exactly the same elements from project to project, a framework that defines all of these for you upfront is super valuable. Most front end developer job listings expect you to be familiar with how these frameworks work and how to use them.

Experience with CSS Preprocessors

Preprocessors are another element that can speed up your CSS coding. A CSS preprocessor adds extra functionality to CSS to keep our CSS scalable and easier to work with. It processes your code before you publish it to your website, and turns it into well-formatted and cross-browser friendly CSS. SASS and LESS are the two most in-demand preprocessors, according to real job listings.

 

Experience with RESTful Services and APIs

Without getting too technical on this one, REST stands for Representational State Transfer. In basic terms, it’s a lightweight architecture that simplifies network communication on the web, and RESTful services and APIs are those web services that adhere to REST architecture. Read more about REST and RESTful services here.

Let’s say you wanted to write an app that shows you all your social media friends in the order you became friends. You could make calls to Facebook’s RESTful API to read your friends list and return that data. The same thing with Twitter (which also uses RESTful APIs). The general process is the same for any service that uses RESTful APIs, just the data returned will be different.

While it all sounds really complicated and technical, it’s simple a set of guidelines and practices that set expectations so you know how to communicate with a web service. They also make a web service perform better, scale better, work more reliably, and be easier to modify or move.

Responsive and Mobile Design

In the US alone, more people access the internet from their mobile device than from a desktop computer, so it’s no wonder that responsive and mobile design skills are super important to employers. Responsive design means that the site’s layout (and sometimes functionality and content) change based on the screen size and device someone is using.

For example, when a website is visited from a desktop computer with a big monitor, a user would get multiple columns, big graphics, and interaction created specifically for mouse and keyboard users. On a mobile device, the same website would appear as a single column optimized for touch interaction, but using the same base files.

Mobile design can include responsive design, but also includes creating separate mobile-specific designs. Sometimes the experience you want a user to have when visiting your site on a desktop computer is entirely different than what you want them to see when visiting from their smartphone, and in those cases it makes sense for the mobile site to be completely different. A bank website with online banking, for example, would benefit from a separate mobile site that lets users view things like the closest bank location and a simplified account view (since mobile screens are smaller).

If you want to learn all about mobile design, check out the Secrets To Building Mobile Sites Users Love.

Cross-Browser Development

Modern browsers are getting pretty good at displaying websites consistently, but there are still differences in how they interpret code behind the scenes. Until all modern browsers work perfectly with web standards, knowing how to make each of them work the way you want them to is an important skill. That’s what cross-browser development is all about.

Read more about cross-browser compatibility here and here, or check out Daniel Herken’s Cross Browser Handbook for a deeper dive.

Content Management Systems and E-commerce Platforms

Almost every website out there is built on a content management system (CMS). (E-commerce platforms are a specific type of CMS.) The most popular CMS worldwide is WordPress, which is behind-the-scenes of millions of websites (including Skillcrush!)—almost 60% of websites that use a CMS use WordPress.

The other most popular CMSs include Joomla, Drupal, and Magento. While knowing these won’t put you in as much demand as being a WordPress expert, they can give you a niche that will be desirable among companies who use those systems (and there are plenty out there).

Skillcrush’s Freelance WordPress Developer Blueprint is a great place to learn what you need to know to get started!

Testing and Debugging

It’s a fact of life in web development: bugs happen. Being familiar with testing and debugging processes is vital.

Unit testing is the process of testing individual blocks of source code (the instructions that tell a website how it should work), and unit testing frameworks provide a specific method and structure for doing so (there are different ones for each programming language).

Another common type of testing is UI testing (also called acceptance testing, browser testing, or functional testing), where you check to make sure that the website behaves as it should when a user is actually taking actions on the site. You can write tests that will look for things like particular HTML on a page after an action is taken (like making sure that if a user forgets to fill out a required form field, that your form error box pops up).

Debugging is simply taking all the “bugs” (errors) those tests uncover (or your users uncover once your site is launched), putting on your detective hat to figure out why and how they’re happening, and fixing the problem. Different companies use slightly different processes for this, but if you’ve used one, you can adapt to others pretty easily.

Git and Version Control Systems

Version control systems let you keep track of changes that have been made to code over time. They also make it easy to revert back to an earlier version if you screw something up. So let’s say you add a customized jQuery plugin and suddenly half your other code breaks. Rather than having to scramble to manually undo it and fix all the errors, you can roll back to a previous version and then try again with a different solution.

Git is the most widely used of these version control management systems. Knowing how to use Git is going to be a requirement for virtually any development job. This is one of those vital job skills that developers need to have, but that few actually talk about.

Problem Solving Skills

If there’s one thing that all front end developers have to have, regardless of the job description or official title, it’s excellent problem solving skills. From figuring out how to best implement a design, to fixing bugs that crop up, to figuring out how to make your front end code work with the backend code being implemented, development is all about creative problem solving.

Let’s say you’ve created a perfectly-functioning website front end, and you hand it over to the back end developers for them to integrate it with the content management system. All of a sudden, half your awesome features stop working. A good front end developer will view this as a puzzle to be solved, rather than a disaster in the making. Of course, an excellent, senior-level front end developer will anticipate these problems and try to prevent them in the first place!

EMAIL MARKETING MANAGER

Here is the job posting found at Craigslist.

OrionClick is a successful Internet Marketing firm located in the heart of Old Town Pasadena.

We develop and market a variety of properties, all in-house. We offer a fun, fast-paced, creative working environment working at the leading edge of Internet Marketing strategies. We offer benefits, catered lunches, and many other perks. Located in the heart of Old Town Pasadena near hundreds of restaurants and stores.

We are seeking an Email Marketing Manager to build, deliver, and optimize our email marketing strategies and maximize revenue potential. Focusing on delivery, testing, and optimization, this will be accomplished through a combination of engagement as well as internal and 3rd party promotional, discount, and cross-sell offers. 

This strategic, creative, and analytical role calls for a data-driven marketer with demonstrable experience in the email channel. As the subject-matter expert, you are responsible for; developing, planning, analyzing the email channel to best drive company goals, as well as ensure and maintain the strong performance of all email marketing campaigns.

The ideal candidate has 3+ years of email marketing experience with large lists (over 2MM+), preferably using the Marketo platform, and strong expertise in delivery, as well as promoting 3rd party and affiliate offers via email.

RESPONSIBILITIES INCLUDE:

Manage email marketing; strategy, creative trafficking, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue. 

Optimize email programs through continual testing of creative, cadence, offers, targeting, etc. 

Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.

Work with ESP's to gain whitelisting / remove any blacklisting where applicable.

Work closely to analyze and monitor results, high Inbox delivery rates define business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails. 

Monitor and execute all aspects of social media engagement and coordinate campaigns to our social followers on Facebook and Instagram.

Proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.

Produce weekly and monthly status, strategy and reporting that details KPIs, results, and summary of strategy based on data.

Source and implement internal and 3rd party offers to maximize revenue potential of the list, while minimizing potential for delivery issues when sending these offers.

REQUIREMENTS:

3+ Years Email Marketing Experience

Experience in the Marketo platform.

Strong knowledge of delivery issues and optimization.

Ability to work independently as well as build effective working relationships with cross-functional teams.

Impeccable attention to detail, deadlines and accuracy with minimum supervision.

Proven track record of creating, implementing and optimizing complex email programs to meet business goals.

Experience with email automation best practices.

HTML experience to implement emails, landers, links, etc working with other front-end developers.

Ability to interpret and analyze data from multiple sources.

When submitting your resume & cover letter for consideration, please note your availability and salary requirements.

SALARY & BENEFITS:

The Salary for this position will be $60K plus Commission TBD for the right candidate. We are eager to find the best and we compensate very generously for performance. Paid parking. Paid vacation and sick days. 

Please answer the following questions within your resume submission:

How many years of analyzing email marketing campaigns. experience do you have?

How many years of email automation experience do you have?

How many years of hands on email marketing experience do you have?

How many years of HTML experience to implement emails, landers, links, etc experience do you have?

How many years of Marketing experience do you have?

How many years of Marketo experience do you have?

How many years of Set up and deploy email marketing campaigns experience do you have?

Are you in Pasadena, CA?

Are you authorized to work in the following country: United States?

Are you able to commute to this job's location?_________________________________________________________________________

And here is what I noted for myself.  There are a lot of things about Email Marketing that I do not know, things that I thought I did know.  Here is that list. 

EMAIL MARKETING MANAGER & TERMS

1.  Blacklisting.

2.  Whitelisting

3.  ESP, Email Service Provider.  https://www.wikiwand.com/en/Email_service_provider_(marketing).

4.  CAN-SPAM, a compliance Guide for Business.  https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business.

5.  KPIs, Key Performance Indicators.  And pray tell, which are these?  https://www.klipfolio.com/resources/kpi-examples.  Selecting the right KPIs will depend on your industry and which part of the business you are looking to track. Each department will use different KPI types to measure success based on specific business goals and targets. Find out what types of key performance indicators are relevant to your department, industry, or role: Types of KPIs.

TYPES of KPIs  https://www.klipfolio.com/resources/kpi-examples#types-of-kpis.

a.   Sales Metrics & KPIs.

b.   SEO Metrics & KPIs.

c.   Retail Metrics & KPIs.

d.   Marketing Metrics & KPIs.

e.   DevOps Metrics & KPIs.

f.    Supply Chain Metrics & KPIs.

g.   Financial Metrics & KPIs. 

h.   Help Desk Metrics & KPIs.

i.     Call Center Metrics & KPIs.

j.     Social Media Metrics & KPIs.

k.   Insurance Metrics & KPIs.

l.     Healthcare Metrics & KPIs.

6.  Deliverability v. Desirability:  https://emailmarketing.comm100.com/email-marketing-ebook/email-deliverability.aspx.

It is not a reflection of whether your email went into the spam or junk folder of your recipient. As long as your email is delivered, it is counted as a positive delivery no matter what folder it is placed in by the email service provider. 

If your email deliverability bounces exceed three percent, then you have entered a red flag zone. You are within normal parameters if the undeliverable count is between one and two percent.

     7.  Lander or Landing Page.  In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander,” or a "destination page," is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.  https://www.wikiwand.com/en/Landing_page.

 8.  EBITDA MARGIN  https://www.investopedia.com/terms/e/ebitda-margin.asp.

EBITDA margin is a measurement of a company's operating profitability as a percentage of its total revenue. It is equal to earnings before interest, tax, depreciation and amortization (EBITDA) divided by total revenue. Because EBITDA excludes interest, depreciation, amortization and taxes, EBITDA margin can provide an investor, business owner or financial professional with a clear view of a company's operating profitability and cash flow.

For example, a firm with revenue totaling $125,000 and EBITDA of $15,000 would have an EBITDA margin of $15,000/$125,000 = 12%. The higher the EBITDA margin, the smaller a company's operating expenses in relation to total revenue, increasing its bottom line and leading to a more profitable operation.

https://www.constantcontact.com/features/email-deliverability.

Email services like Gmail or Outlook don’t share whether a message goes to the inbox or to spam after accepting it. That’s where our expertise comes in.

At Constant Contact, we follow industry best practices to help you stay compliant with current CAN-SPAM and CASL legislation. It’s how we maintain a 97% deliverability rate. We work hard to ensure strong email deliverability for our customers, but you play a critical role too. Find out how we deliver, together.

Here is some YouTube help: https://www.youtube.com/results?search_query=constant+contact+and+inbox+delivery+rates.

It is not a reflection of whether your email went into the spam or junk folder of your recipient. As long as your email is delivered, it is counted as a positive delivery no matter what folder it is placed in by the email service provider. 

If your email deliverability bounces exceed three percent, then you have entered a red flag zone. You are within normal parameters if the undeliverable count is between one and two percent.

There are a whole lot of options.  You need to stay on task with regard to this

9.    

JAVASCRIPT & RUBY ON THE RAILS

Gain hard, in-demand skills, like JavaScript and Rails [that's Ruby on the Rails], to build interactive websites, API's, and data-driven apps.  

JavaScript & SQL.  So here is JavaScript recommended again.  And this time SQL gets an honorable mention.  So now you've got a plan: study JavaScript.  

Java J2EE


Found on Wednesday, July 26, 2017. 
Ability to develop using JSP [Java Server Pages], CSS, HTML, AJAX/JSON and JavaScript/JavaScript libraries (jQuery preferred)

This job was a Denver, CO posting.  I like it because it is one of the few specific ads that I've seen. 

As part of our team you will:
• Modify purchased WordPress Themes
• Develop WordPress themes from PSD files 
• Create plugins and custom widgets
• Build custom (advanced) applications to add functionality to a site
• Support our clients with edits to their websites as needed
• Perform monthly maintenance on sites
• Provide training to clients on WordPress and specific functions on their site.
• Troubleshoot and resolve issues with WordPress, plugins, hosting, etc.
• Optimize sites for speed, SEO and overall performance standards
• Comply with ADA [that is American w/ Disabilities Act], WC3 requirements
• Work with clients on HTML in third-party systems such as MailChimp, Emma, etc.
• Integrate client websites with Donor systems to accept donations
• Support clients with WooCommerce sites both in building new, payment processing/PCI compliance [Payment Card Industry/Data Security Standard], troubleshooting and expansion. 
• Take ownership of your critical role in our success to be both strategic contributor and tactical implementer in support of agency objectives
• Deliver projects on-time and on-budget; maintain accurate account records for timekeeping management, including expenses, and creative design files
• Enjoy a flexible part-time schedule with work from home perks

Please do not respond unless you meet the following skills and requirements:

TECHNICAL SKILLS REQUIRED:
• 4+ years experience in a WordPress development role 
• Proven success in building themes from scratch
• Advanced CSS, HTML, PHP and Java
• 2+ years experience with WooCommerce and payment integration providers /PCI Compliance
• Proficiency in APIs and other third-party integrations
• Proficiency in making a site responsive, adjusting theme code or coding from scratch
• Experience working with VisualComposer for WordPress
• Ability to test and troubleshoot display issues across multiple browsers
• Strong understanding of site security, vulnerabilities, and protections 
• Intermediate experience with Photoshop
• Advanced understanding of ADA and WC3 requirements.

REQUIRED INTERPERSONAL SKILLS:
• Confidence in working directly with clients both on initial project development and requests for previous jobs to be modified
• Juggle multiple projects, manage workflow and stay in communication with clients
• Understanding of print production, quoting process and the questions to ask.
• Excellent team member, ability to take direction well, determine next steps
• Quick learner with the craving to learn more, try new things and think out-of-the box
• Excellent communicator, responsive to e-mail, telephone, and direct interactions. 
• Always including a summary of expectations, turn-times, etc.

TO APPLY: 
Please send your current resume, cover letter and salary requirements (part-time position) with "WordPress Developer" noted in the subject line.

SEND: 
• Link to FIVE WordPress websites you've developed including at least TWO that are theme modifications. Include original theme name/link.
• Describe a plugin or custom solution you've developed for a WordPress site. 
• Two professional reference contacts (phone and email). Please no family members; only current or former supervisor/employer; professor, community service supervisor or other.
Candidates with proven portfolios will be called for in-person interviews.