Glossary


Thursday, October 2, 2014

A/B Testing.  You can test a lot of different features of a website or your email. Headlines, sub-headlines, Paragraph text, Testimonials, Call to action text, Call to action button, Links, Images, etc.

The A/B Testing Process
The correct way to run an AB testing experiment (or any other experiment for that matter) is to follow the Scientific Method. The steps of the Scientific Method are:
    1.   Ask a question: "Why is the bounce rate of my website higher than the industry standard?"
    2.   Do background research: Understand your visitors' behavior using Google Analytics and any other analytics tools running on your website.
    3.   Construct a hypothesis: "Adding more links in the footer will reduce the bounce rate".
    4.   Calculate the number of visitors/days you need to run the test for: Always calculate the number of visitors required for a test before starting the test. You can use our A/B Test Duration Calculator.
    5.   Test your hypothesis: You create a site wide A/B test in which the variation (version B) has a footer with more links. You test it against the original and measure bounce rate.
    6.   Analyze data and draw conclusions: If the footer with more links reduces bounce rate, then you can conclude that increased number of links in the footer is one of the factors that reduce bounce. If there is no difference in bounce, then go back to step 3 and construct a new hypothesis.
    7.   Report results to all concerned: Let others in Marketing, IT and UI/UX know of the test results and insights generated.


Acrobat (Reader) is Adobe's software to convert, read, annotate, and view PDFs. 

Adobe Acrobat Products or Suite.  Read here:  Adobe Acrobat is a family of application software and Web services developed by Adobe Systems to view, create, manipulate, print and manage files in Portable Document Format (PDF).  The family comprises Acrobat Reader (formerly Adobe Reader), Acrobat (formerly Acrobat Exchange), and Acrobat.com.  The basic Acrobat Reader, available for several desktop and mobile platforms, is freeware; it supports viewing, printing, and annotating PDF files.  Additional, "Premium," services are available for readers on a paid subscription.  The commercial proprietary Acrobat, available for Microsoft Windows and OS X only can also create, edit, convert, digitally sign, encrypt, expert and publish PDF files.  Acrobat.com complements the family with a variety of enterprise content management and file hosting services.  Acrobat DC?  Adobe's PDF format.


AMP, Account Management Panel.

Attribution, which terms and channels are driving which behavior?

CCSi, Creative Computer Solutions, Inc.  This and the following, along with MicroSoft's certification seen below, are to be had within a 12-month period.

CCDA, Comparison Chart Design/Architecture.

CCENT, Cisco Certified Entry Networking Technician.

CCIE, Cisco Certified Internetwork Expert.

CCNA, Cisco Certified Network Associate is an IT certification from Cisco.

CCNP, Cisco Certified Network Professional.

CITRIX, Citrix Systems, Inc. is an American multinational software company founded in 1989 that provides server, application and desktop virtualization, networking, software-as-a-service, and cloud computing technologies, including Xen open-source products.



CRM, Customer Relationship Management. 

CRN, Computer Retail Magazine.  Or Customer Reference Number.

DBA, Doctor of Business Administration



DHCP, Dynamic Host Configuration Protocol 

DirecTV  

DNS, Domain Name System

DOQ, Depending on Qualifications 

Enterprise Resource Planning, ERP.  Enterprise resource planning (ERP) is business process management software that allows an organization to use a system of integrated applications to manage the business and automate many back office functions related to technology, services and human resources.


FEIN, Federal Employment Identification Number.  

Financial Business Reporting Tools:  HFM [Hyperion Financial Management], FAS [Financial Accounting Systems], Business Objects. What is that Business Objects?  [Open up that last link] Not heard of it before, but looks and sounds interesting.  Is it a single solution software or a suite of software tools?  Good question.  


HTTP, HyperText Transfer Protocol 

ITM, Information Technology Management, is the discipline whereby all of the information technology resources of a firm are managed in accordance with its needs and priorities. These resources may include tangible investments like computer hardware, software, data, networks and data centre facilities, as well as the staff who are hired to maintain them.  Managing this responsibility within a company entails many of the basic management functions, like budgeting, staffing, change management, and organizing and controlling, along with other aspects that are unique to technology, like software design, network planning, tech support, etc.

KPI, Key Performance Indicator.







MCSE, MicroSoft Certified Solutions Expert


MMO Player, Massively Multiplayer Online Role-Playing Game. 


OpenTable for restaurant reservations.  "The firm provides online reservations at about 31,000 upscale restaurants around the world seating some 15 million diners a month."  

OS, Operating Systems.

 Outbound Sales 
involves cold calls to leads on a list, though often reps call leads that have previously demonstrated demand for a product by engaging with a brand's content, filling out a form, emailing a business or making a previous call to a business 

Patch is a piece of software designed to update a computer program or its supporting data, to fix or improve it. "A program tape for the 1944 Harvard Mark I, one of the first digital computer.  Note the physical patches used to correct punched holes by covering them."  Patch management involves acquiring, testing, and installing new code to a program thereby rendering it new or updated.

PBX, Private Branch Exchange.

PEBCAK, Problems Exist Between Chair and Keyboard.



Inventory software programs now on the market let you track usage, monitor changes in unit dollar costs, calculate when you need to reorder, and analyze inventory levels on an item-by-item basis. You can even control inventory right at the cash register with point-of-sale (POS) software systems. POS software records each sale when it happens, so your inventory records are always up-to-date. Better still, you get much more information about the sale than you could gather with a manual system. By running reports based on this information, you can make better decisions about ordering and merchandising.

PPC Management, Pay Per Click.

QA, Quality Assurance.

RightNow Technologies, Inc. was a US software company that developed customer relationship management (CRM) software for enterprise organizations.  It was incorporated in Delaware and headquartered in Bozeman, Montana.  The company has been absorbed into Oracle and is now known as Oracle Service Cloud.

Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, CA.  Though best known for its customer relationship management (CRM) product, Salesforce.com has also expanded into commercial applications of social networking through acquisition.  It is currently ranked the most innovative company in America by Forbes Magazine, as well as number 7 in Fortune Magazine's "100 Best Companies to Work For in 2014."

Saas, Software as a Service is software that is licensed on a subscription basis and is centrally hosted.  It is sometimes referred to as "on-demand software." Saas is typically accessed by users using a thin client via a web browser. 

Sage, accounting and payroll software for small to medium-sized businesses.


SAN Solutions, Storage Area Network. 

SAP, Systems Application Products. 

SEO, Search Engine Optimization.

SEM, Search Engine Marketing. 

SERP, Search Engine Results Page.

SMS, Short Message Service.  Marketing through Text Messaging.

SMTP, Simple Mail Transfer Protocol    

Straw Man Argument

SWOT, Strength, Weakness, Opportunity, & Threat Analysis.

TCP/IP, Transmission Control Protocol/Internet Protocol 

Tier I & Tier II Help Desk Administrator.  Generally, when calling in tech support, you'll talk to a Tier I first.  If they can't answer the question, then it goes to Tier II.  Tier I is generally a script reader, whereas Tier II will be an actual trained person, and Tier III usually will include product engineers/programmers and such.  If you get to Tier III, you know you've got a good problem.

Tier 1: "My PC won't turn on" - "I need the projector setup"
Tier 2: "My Emails won't come through" - "The internet is down" and Tier 1 cannot fix it at the local machine.
Tier 3: "The server is dead" and Tier 2 cannot fix it.
Here I'm all 3 but in bigger companies that would be the layout from what I can think of.  The Tier 2 would be a limited access admin to setup users, but no reboots or server changes.  Tier 1 would be an admin for local machines but not servers.  Tiers get confusing on whos job what is, the best thing is just to say Junior and Senior or something.

 UNIX is a family of multitasking, multiuser computer operating systems that derive from the original AT&T Unix, developed in the 1970s at the Bell Labs research center by Ken Thompson, Dennis Ritchie, and others.[3]
Initially intended for use inside the Bell System, AT&T licensed Unix to outside parties from the late 1970s, leading to a variety of both academic and commercial variants of Unix from vendors such as the University of California, Berkeley (BSD), Microsoft (Xenix), IBM (AIX) and Sun Microsystems (Solaris).

 VoIP, Voice Over Internet Phone.
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LOCAL COMPANIES
1.  EverFocus
2.  New Horizons Computer Learning Center.
3.  Polycom Video Conference hardware.
4.  SADA Systems
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CERTIFICATIONS
1.  ICND1, Interconnecting Cisco Networking Devices, Part 1
2.  ICND2, Interconnecting Cisco Networking Devices, Part 2
3.  TSHOOT, Troubleshooting and Maintaining Cisco IP Networks
4.  CNNA Routing & Switching 
5.  CNNP Routing & Switching
6.  642-902 ROUTE, Implementing Cisco IP Routing
7.  RHCI, Red Hat Certified Instructor
8.  RHCX, Red Hat Certified Examiner
9.  Red Hat Linux System Administration I
10. Red Hat Linux System Administration II
11. Red Hat Linux RHCSA Rapid Track Course.  RHCSA, Red Hat Certified System Administrator.
12. Red Hat Linux Sysetm Administration III
13. Red Hat Linux RHCE Rapid Track Course.  RHCE, Red Hat Certified Engineer.

VMware, Inc. is a U.S. software company that provides cloud and virtualization software and services, and was the first to successfully virtualize the x86 architecture.  Founded in 1998, VMware is based in Palo Alto, California.
14. VCI: VMware Certified Instructor.  All of the below courses.
15. VMware vSphere, V4.x to V5.5
16. VMware vSphere Automation Fast Track [V4.x] or [V5.x]
17. VMware vSphere: Install, Configure, Manage
18. VMware vSphere: Troubleshooting.
19.

CompTia A+ Certification

EC-Council, Certified Ethical Hacker, Information Security
CEH, Certified Ethical Hacker
CHFI, Computer Hacking Forensics Investigator

.NET Framework Development Guide
Microsoft Certified Trainer
Microsoft Certified Partner.
MCITP, Microsoft Certified IT Professional.
MCITP, MS Enterprise Desktop Support Technician.
MCITP, MS Enterprise Desktop Administrator on Windows 7. 
MCITP, Enterprise Administrator on Windows Server 2008.
MCITP, Server Administrator on Windows Server 2008.
MCITP, Virtualization Administrator on Windows Server 2008 R2.
MCITP, Enterprise Messaging Administrator on Exchange 2007/2010.
MCITP, Sharepoint Administrator 2010.
MicroSoft Visual Studio
MicroSoft C# Programming Guide
VB, Visual Basic is a third-generation event-driven programming language and integrated development environment (IDE) from Microsoft for its COM programming model first released in 1991. 
.NET Framework
ASP, Active Server Pages
SOAP, Simple Object Access Protocol
Java by Oracle
Java Script
Windows Powershell
AD, Windows Server Active Directory. 
Windows Azure.
Microsoft SQL Server, Structured Query Language, is a relational database management system developed by Microsoft.  As a database, it is a software product whose primary function is to store and retrieve data as requested by other software applications, be it those on the same computer or those running on another computer across a network (including the Internet).  There are at least a dozen different editions of Microsoft SQL Server aimed at different audiences and for workloads ranging from small single-marching applications to large Internet-facing applications with many concurrent users.  Its primary query languages are T-SQL, or Transact-SQL, and ANSI SQL.  ANSI stands for American National Standards Institute.  
Windows Server 2012.
ITIL, Information Technology Infrastructure Library.
Microsoft Email Exchange.
EOE/M/F/D/V/SO: Equal Opportunity Employer/Male/Female/Disabled/Veteran/Sexual Orientation.
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