On Negotiating . . .
1. Secrets
of Power Negotiating, 15th Anniversary Edition, Inside Secrets from a Master
Negotiator, Roger Dawson, 2010.
2. MIT
Negotiating, Negotiation and Conflict Management.
3. Herb Cohen
4. You
Can Negotiate Anything: The World's Best Negotiator Tells You How to Get What
You Want, Herb Cohen, 2005.
5. How
to Sell at Margins Higher Than Your Competitor: Winning Every Sale at Full
Price, Rate, or Fee, Lawrence Steinmetz, 2005.
Joe Karbo interview. He's the guy who came up with the ad "the lazy man's way to riches."
Gary North points out that "Much of the self-improvement market relies on some version of this principle of inaction. One of the greatest headlines of all time was this one: "the lazy man's way to riches." It was written by Joe Karbo. He came up with it late in his life, and it generated millions of dollars for him. Lazy men want the way to riches. The trouble is, unless they win the lottery, lazy men cannot attain riches unless they stop being lazy. But they will send money -- $19.95, plus postage and handling -- to those who promise them success at very close to zero price."
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