DIRECT MAIL
DIRECT MAIL
1. Self-mailers.
2. Catalog mail
3. Postcard mail.
4. Unusual or dimensional mail.
5. A pretty decent Direct Mail Business Letter.
6.
Excellent advice on what and what not to include in your direct mail letter/ad. "An educated consumer is one that's more willing to make a purchase."
40% success contributed to your list. Greater success from people who already know you.
De-duped, presorted, and COA?
40% of success is due to your offer.
20% of success is due to creativity.
Personalized with the person’s name & contact information with sales reps.
Personalization. Kelly Party, you’re coming back in April.
Test what you’re mailing.
Keep It Simple, KIS. Remember that people sort their mail at home over the waste basket
DIRECT MAIL
1. Self-mailers.
2. Catalog mail
3. Postcard mail.
4. Unusual or dimensional mail.
5. A pretty decent Direct Mail Business Letter.
6.
Excellent advice on what and what not to include in your direct mail letter/ad. "An educated consumer is one that's more willing to make a purchase."
40% success contributed to your list. Greater success from people who already know you.
De-duped, presorted, and COA?
40% of success is due to your offer.
20% of success is due to creativity.
Personalized with the person’s name & contact information with sales reps.
Personalization. Kelly Party, you’re coming back in April.
Test what you’re mailing.
Keep It Simple, KIS. Remember that people sort their mail at home over the waste basket
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