OrionClick is a successful Internet
Marketing firm located in the heart of Old Town Pasadena.
We develop and market a variety of
properties, all in-house. We offer a fun, fast-paced, creative working
environment working at the leading edge of Internet Marketing strategies. We
offer benefits, catered lunches, and many other perks. Located in the heart of
Old Town Pasadena near hundreds of restaurants and stores.
We are seeking an Email Marketing Manager
to build, deliver, and optimize our email marketing strategies and maximize
revenue potential. Focusing on delivery, testing, and optimization, this will
be accomplished through a combination of engagement as well as internal and 3rd
party promotional, discount, and cross-sell offers.
This strategic, creative, and analytical
role calls for a data-driven marketer with demonstrable experience in the email
channel. As the subject-matter expert, you are responsible for; developing,
planning, analyzing the email channel to best drive company goals, as well as
ensure and maintain the strong performance of all email marketing campaigns.
The ideal candidate has 3+ years of email
marketing experience with large lists (over 2MM+), preferably using the Marketo
platform, and strong expertise in delivery, as well as promoting 3rd party and
affiliate offers via email.
RESPONSIBILITIES INCLUDE:
Manage email marketing; strategy, creative
trafficking, calendaring, implementation, execution, optimization, monitoring,
reporting and analysis to increase revenue.
Optimize email programs through continual
testing of creative, cadence, offers, targeting, etc.
Monitor and optimize deliverability and
ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and
channel health.
Work with ESP's to gain whitelisting /
remove any blacklisting where applicable.
Work closely to analyze and monitor
results, high Inbox delivery rates define business and data requirements for
email campaign implementations when it comes to building journeys, triggers,
and dynamic emails.
Monitor and execute all aspects of social
media engagement and coordinate campaigns to our social followers on Facebook
and Instagram.
Proactively evaluate branding, design,
messaging, and functionality of email to develop the most effective email
campaigns.
Produce weekly and monthly status,
strategy and reporting that details KPIs, results, and summary of strategy
based on data.
Source and implement internal and 3rd
party offers to maximize revenue potential of the list, while minimizing
potential for delivery issues when sending these offers.
REQUIREMENTS:
3+ Years Email Marketing Experience
Experience in the Marketo platform.
Strong knowledge of delivery issues and
optimization.
Ability to work independently as well as
build effective working relationships with cross-functional teams.
Impeccable attention to detail, deadlines
and accuracy with minimum supervision.
Proven track record of creating,
implementing and optimizing complex email programs to meet business goals.
Experience with email automation best
practices.
HTML experience to implement emails,
landers, links, etc working with other front-end developers.
Ability to interpret and analyze data from
multiple sources.
When submitting your resume & cover
letter for consideration, please note your availability and salary
requirements.
SALARY & BENEFITS:
The Salary for this position will be $60K
plus Commission TBD for the right candidate. We are eager to find the best and
we compensate very generously for performance. Paid parking. Paid vacation and
sick days.
Please answer the following questions
within your resume submission:
How many years of analyzing email
marketing campaigns. experience do you have?
How many years of email automation experience
do you have?
How many years of hands on email marketing
experience do you have?
How many years of HTML experience to
implement emails, landers, links, etc experience do you have?
How many years of Marketing experience do
you have?
How many years of Marketo experience do
you have?
How many years of Set up and deploy email
marketing campaigns experience do you have?
Are you in Pasadena, CA?
Are you authorized to work in the
following country: United States?
Are you able to commute to this job's location?_________________________________________________________________________
And here is what I noted for myself. There are a lot of things about Email Marketing that I do not know, things that I thought I did know. Here is that list.
EMAIL MARKETING MANAGER & TERMS
1. Blacklisting.
2. Whitelisting
4. CAN-SPAM, a compliance Guide for
Business. https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business.
5. KPIs, Key Performance Indicators. And pray tell, which are these? https://www.klipfolio.com/resources/kpi-examples. Selecting the right KPIs will depend on your industry and which part of the business you are looking to track. Each department will use different KPI types to measure success based on specific business goals and targets. Find out what types of key performance indicators are relevant to your department, industry, or role: Types of KPIs.
TYPES of KPIs https://www.klipfolio.com/resources/kpi-examples#types-of-kpis.
TYPES of KPIs https://www.klipfolio.com/resources/kpi-examples#types-of-kpis.
a. Sales Metrics & KPIs.
b. SEO Metrics & KPIs.
c. Retail Metrics & KPIs.
d. Marketing Metrics & KPIs.
e. DevOps Metrics & KPIs.
f. Supply Chain Metrics & KPIs.
g. Financial Metrics & KPIs.
h. Help Desk Metrics & KPIs.
i. Call Center Metrics & KPIs.
j. Social Media Metrics & KPIs.
k. Insurance Metrics & KPIs.
l. Healthcare Metrics & KPIs.
6. Deliverability v. Desirability: https://emailmarketing.comm100.com/email-marketing-ebook/email-deliverability.aspx.
It is not a reflection of whether your email went into the
spam or junk folder of your recipient. As long as your email is delivered, it
is counted as a positive delivery no matter what folder it is placed in by the
email service provider.
If your email
deliverability bounces exceed three percent, then you have entered a red flag
zone. You are within normal parameters if the undeliverable count is between
one and two percent.
7. Lander
or Landing Page. In online marketing, a landing
page, sometimes known as a "lead capture page" or a "lander,”
or a "destination page," is a single web page that appears in
response to clicking on a search engine optimized search result or an online advertisement. https://www.wikiwand.com/en/Landing_page.
EBITDA margin is a
measurement of a company's operating profitability as a percentage of its total
revenue. It is equal to earnings before interest,
tax, depreciation and amortization (EBITDA) divided by total
revenue. Because EBITDA excludes interest, depreciation, amortization and
taxes, EBITDA margin can provide an investor, business owner or financial
professional with a clear view of a company's operating profitability and cash flow.
For example, a firm with revenue
totaling $125,000 and EBITDA of $15,000 would have an EBITDA margin of
$15,000/$125,000 = 12%. The higher the EBITDA margin, the smaller a company's operating expenses in
relation to total revenue, increasing its bottom line and leading to a more
profitable operation.
Email services like Gmail or
Outlook don’t share whether a message goes to the inbox or to spam after
accepting it. That’s where our expertise comes in.
At Constant Contact, we follow
industry best practices to help you stay compliant with current CAN-SPAM and
CASL legislation. It’s how we maintain a 97% deliverability rate. We work hard
to ensure strong email deliverability for our customers, but you play a
critical role too. Find out how we deliver, together.
Here is some YouTube
help: https://www.youtube.com/results?search_query=constant+contact+and+inbox+delivery+rates.
It is not a
reflection of whether your email went into the spam or junk folder of your
recipient. As long as your email is delivered, it is counted as a positive
delivery no matter what folder it is placed in by the email service provider.
If your email
deliverability bounces exceed three percent, then you have entered a red flag
zone. You are within normal parameters if the undeliverable count is between
one and two percent.
There are a
whole lot of options. You need to stay
on task with regard to this
9.
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