Excellent interview of Bob Bly by Ed Gandia.

B2B Marketing is mentioned in this interview.  Check out this link.

Cannot believe how incompetent so many of the services are today.

Software can’t do white papers or thoughtful content.  E-lance writers only write information.  Content is advise, analysis, knowledge, strategy, or wisdom.  Software can’t do this.  Bob Bly was David Koch’s advertising manager.  Wow!!!!

Things that can be commoditized will be commoditized.  How can a solid copy writer get to the $300k level or the 500k level?  B2B and B2C copy and get royalties.  Consumer copy.  Flat B copy writer.  Work 60 hours/week.  Work for better paying clients.  Have to be good.  Marketing!!!  Not making that money, you’re not working enough.  Most copy writers do is marketing.  That’s a mistake?!?!?!

Figure out exact amount of marketing so that your lead pipeline has twice the leads.  You market to have a choice.  If you take every client, you have no leverage.  Well, that’s a high price, I’d rather pay this . . . .

Sorry, no, this is my price.  You need to hire someone else. 

Most successful copywriters are regularly turning people away.  Do enough marketing so that you have choices over which client to choose. 

Bob Bly YouTube channel, “Always Be Marketing.”

White papers, articles, newsletters.  Lead generation marketer will make more than a content marketer. Lead generation copywriters usually make more than content marketers. Clients perceive lead generation copywriting as requiring a higher degree of skill.

Business2Business book by Bob Bly. 

B2B handbook by Bob Bly.  You’ll learn about B2B marketing. 

It’s free.