Here
is how you build email lists. This e-book costs $12 and is probably worth it. Finally,
for a step-by-step overview of email marketing — building a list and then
knowing what to mail to that list — check out our eBook/mini-course combo, Email List Building Explained.
Here is what is promised:
1. Why email marketing is crucial in any business.
2. How to set up and create an autoresponder (the program you'll use to send out emails to your list) and opt-in.
3. How to create a landing page to build your list of email addresses.
4. How to persuade people to part with their email addresses.
5. How to get visitors to your site so you can build your email list.
6. How to write emails your list will be anxious to read.
7. How to earn money from your list by selling your own products or through affiliate marketing.
8. How often you should send email to your list (nearly everyone gets this wrong), and much more.
Getting traffic to your Squeeze page is important. You want more than 1 source of traffic.
Use Google Analytics to track your traffic.
FREE v. PAID TRAFFIC: these are the two main kinds of traffic.
FREE TRAFFIC IS FREE AND IT'S UNLIMITED.
DOWNSIDE IS THAT IT TAKES TIME TO BUILD UP THIS FREE TRAFFIC AND SPREAD THE WORD ABOUT MY SITE/SQUEEZE PAGE. IT'S NOT RELIABLE. YOU CAN COMPLAIN BUT YOU CAN'T REALLY COMPLAIN. HARD TO MEASURE ITS EFFECTIVENESS AND MAKE CHANGES.
PAID TRAFFIC: PROS & CONS.
PROS: CAN START SENDING TRAFFIC RIGHT AWAY AND YOU CAN MEASURE ITS EFFECTIVENESS.
EASY TO MAKE CHANGES OR FINE-TUNE IT. CHANGES TO ADVERTISING COPY, MAKE CHANGES TO PAID EMAIL AND MEASURE THEIR EFFECTIVENESS.
CONS: COST INVOLVED. NEED DOUGH TO MEET THAT COST.
SOME PAY-PER-CLICK WON'T SEND TRAFFIC TO SQUEEZE PAGES, AND THAT'S PARTICULARLY TRUE OF GOOGLE ADWORDS. IT USED TO BE A GREAT WAY TO SEND TRAFFIC TO SQUEEZE PAGES. THEY WILL SHUT YOUR ACCOUNT DOWN. THEY DO NOT ALLOW THAT AT ALL NOW.
SOURCES OF FREE TRAFFIC
Search engines, SEO to achieve a high ranking on your search engine. YouTube is the 2nd most popular search engine. A lot of folks will put up a clickable link in the video, Part I of a Two-Part Video. And this is an effective way of driving traffic.
FACEBOOK, TWITTER, PINTEREST.
FREE AD SITES: CRAIGSLIST, GUMTREE (is Australian), ETC.
LIST SWAPS. You do this after you have a reasonable number of people on your list.
VIRAL MARKETING. This takes a little time. Free ebook or free report and a link to your squeeze page and an invitation. Encourage people to give the report away as a free bonus. That takes a long time. It's all free.
REFERRALS, RECOMMENDATIONS, AND WORD OF MOUTH.
SOURCES OF PAID TRAFFIC
Solo Ads. The best for email marketing, sort of like List Swaps. It's not reciprocal. Pay amount depends on list owner and the size of their list.
Forum Advertising, Forum Sigs. good for getting traffic to free giveaways.
Paid Website Advertising.
Here is what is promised:
1. Why email marketing is crucial in any business.
2. How to set up and create an autoresponder (the program you'll use to send out emails to your list) and opt-in.
3. How to create a landing page to build your list of email addresses.
4. How to persuade people to part with their email addresses.
5. How to get visitors to your site so you can build your email list.
6. How to write emails your list will be anxious to read.
7. How to earn money from your list by selling your own products or through affiliate marketing.
8. How often you should send email to your list (nearly everyone gets this wrong), and much more.
Getting traffic to your Squeeze page is important. You want more than 1 source of traffic.
Use Google Analytics to track your traffic.
FREE v. PAID TRAFFIC: these are the two main kinds of traffic.
FREE TRAFFIC IS FREE AND IT'S UNLIMITED.
DOWNSIDE IS THAT IT TAKES TIME TO BUILD UP THIS FREE TRAFFIC AND SPREAD THE WORD ABOUT MY SITE/SQUEEZE PAGE. IT'S NOT RELIABLE. YOU CAN COMPLAIN BUT YOU CAN'T REALLY COMPLAIN. HARD TO MEASURE ITS EFFECTIVENESS AND MAKE CHANGES.
PAID TRAFFIC: PROS & CONS.
PROS: CAN START SENDING TRAFFIC RIGHT AWAY AND YOU CAN MEASURE ITS EFFECTIVENESS.
EASY TO MAKE CHANGES OR FINE-TUNE IT. CHANGES TO ADVERTISING COPY, MAKE CHANGES TO PAID EMAIL AND MEASURE THEIR EFFECTIVENESS.
CONS: COST INVOLVED. NEED DOUGH TO MEET THAT COST.
SOME PAY-PER-CLICK WON'T SEND TRAFFIC TO SQUEEZE PAGES, AND THAT'S PARTICULARLY TRUE OF GOOGLE ADWORDS. IT USED TO BE A GREAT WAY TO SEND TRAFFIC TO SQUEEZE PAGES. THEY WILL SHUT YOUR ACCOUNT DOWN. THEY DO NOT ALLOW THAT AT ALL NOW.
SOURCES OF FREE TRAFFIC
Search engines, SEO to achieve a high ranking on your search engine. YouTube is the 2nd most popular search engine. A lot of folks will put up a clickable link in the video, Part I of a Two-Part Video. And this is an effective way of driving traffic.
FACEBOOK, TWITTER, PINTEREST.
FREE AD SITES: CRAIGSLIST, GUMTREE (is Australian), ETC.
LIST SWAPS. You do this after you have a reasonable number of people on your list.
VIRAL MARKETING. This takes a little time. Free ebook or free report and a link to your squeeze page and an invitation. Encourage people to give the report away as a free bonus. That takes a long time. It's all free.
REFERRALS, RECOMMENDATIONS, AND WORD OF MOUTH.
SOURCES OF PAID TRAFFIC
Solo Ads. The best for email marketing, sort of like List Swaps. It's not reciprocal. Pay amount depends on list owner and the size of their list.
Forum Advertising, Forum Sigs. good for getting traffic to free giveaways.
Paid Website Advertising.
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