DIRECT MAIL


DIRECT MAIL

1.  Self-mailers.
2.  Catalog mail
3.  Postcard mail.  
4.  Unusual or dimensional mail.
5.  A pretty decent Direct Mail Business Letter. 
6.   

Excellent advice on what and what not to include in your direct mail letter/ad. "An educated consumer is one that's more willing to make a purchase."


40% success contributed to your list.  Greater success from people who already know you.

De-duped, presorted, and COA?

40% of success is due to your offer.

20% of success is due to creativity.

Personalized with the person’s name & contact information with sales reps.

Personalization.  Kelly Party, you’re coming back in April. 

Test what you’re mailing.


Keep It Simple, KIS.  Remember that people sort their mail at home over the waste basket

STEVE JOBS

What I found ironic here is that besides branding Apple as "Think Different" Jobs offers no service or benefit to the value of being different or thinking differently.  Different is only good if the difference makes a difference or shifts perception, shedding light on undiscovered values or functions within a thing itself. But difference for its own sake can be troubling. The "Think Different" campaign tries to piggy-back on the legends of the 20th century, not all of whom were particularly different or great for that matter. They're well known but that could just as well be a function of good marketing instead of remarkable achievement based on thinking differently.  But I did like his point about Nike--that they don't sell better soles or better leather or ankle support, but instead they honor athletes and athletics. Why couldn't Steve Jobs do the same thing? Why couldn't he honor artists or poets. The word poetry comes from the Greek word poeia, which means "to make." Why couldn't he put the focus on makers or producers or on the process of making, given all of the programs and applications that computers, including Apple, use to make things? That would activate many in his audience I would think. Se la vie.

BUY OFFICE EQUIPMENT SEPARATELY

Epson printer costs $70.00.

You'll want a laser printer.

Fax and copier for $200.00.

AT&T Answering Machine costs $12.00.

http://viralquizbuilder.com/

Your Next Report: How to Get It Read, Believed, and Implemented

Gary North - August 01, 2014

Nora Ephron was terrific. She wrote articles and books. She wrote movie screenplays. She made a fortune. I wrote this obituary.

She knew how to communicate. She knew how to get our attention. Of all the book titles I have ever come across, hers was the best: Wallflower at the Orgy. That's a grabber!

Once you have someone's attention, then what? You must persuade him.

If you're really serious, you then call him to action.

So, it's a three-step step process.

Here is what she learned in high school about writing. I use it for teaching history.

The teacher who changed my life was my journalism teacher, whose name was Charles Simms. I always tell this story. I love it. I had already decided that I was going to be a journalist. I didn't know why exactly, except that I had seen a lot of Superman comics. Lois Lane and all of those major literary characters like that, but Mr. Simms got up the first day of class, and he went to the blackboard, and he wrote "Who, what, where, why, when, and how," which are the six things that have to be in the lead of any newspaper story. Then he did what most journalism teachers do, which is that he dictated a set of facts to us, and then we were all meant to write the lead that was supposed to have "who, what, where, why, when, and how" in it.

But the key is this: the headline.

He dictated a set of facts that went something like, "The principal of Beverly Hills High School announced today that the faculty of the high school will travel to Sacramento, Thursday, for a colloquium in new teaching methods. Speaking there will be Margaret Mead, the anthropologist, and two other people." So we all sat down at our typewriters, and we all kind of inverted that and wrote, "Margaret Mead and X and Y will address the faculty in Sacramento, Thursday, at a colloquium on new teaching methods, the principal announced today." Something like that. We were very proud of ourselves, and we gave it to Mr. Simms, and he just riffled through them and tore them into tiny bits and threw them in the trash, and he said, "The lead to this story is: There will be no school Thursday!" and it was this great epiphany moment for me.

That's the #1 benefit to the readers.

Can you boil down your points into something memorable? "No School on Thursday."

Start with the main point. Then write the report.

 

"Lead with the benefit. Follow with the proof."

Matt Drudge is the master headline writer today. He is worth a couple of hundred million dollars because of this ability.