Monday, October 1, 2012

Mash-ups

Mike,

I think it would be effective if you were to demonstrate your word skills by your domain name. This might be accomplished by thinking about the purpose of copywriting and then creating some "mashups" that reflect the intersection of "words" (or variants like "lingo") and these objectives. A good way to do this is to use a thesaurus, list variants of the two concepts in two vertical columns and try combinations from each column (in both directions, left-to-right and right-to-left).

For instance, one purpose is to charm the reader, and you can mash that up with the notion of a snake charmer: "wordcharm" or "wordcharmer".

Variants of charm like "enthrall" might produce "wordthrall" (we don't use the word "thrall" itself much these days, but being in someone's thrall means being under their spell...perhaps a bit obtuse).

You might like a mashup of "captivate" and "verbs" - "captiverbs".

It's a bit difficult to describe the process, and you can carry it out to an infinite number of iterations where you use variants of words in your variant lists, but you'll often come up with something that's both meaningful and clever by using this mashup technique.

As a bonus, since you're basically creating new and unusual (but still meaningful) words, in many cases the domain names will still be available because no one else will have created these words.

Almost everything that's "new" is actually a mashup of things that already exist (like the clock radio), and words make dandy fodder for creating mashups.
motel
smog
spork
brunch
shopaholic
bootylicious
malware
choctacular
Internet
emoticon
webinar
webcast
podcast
sexting
sexcapade
mockumentary

Have fun!

Brian

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